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Camberley

    Digital Marketing Account Coordinator - Camberley, Surrey, United Kingdom - Salomon Group

    Salomon Group
    Salomon Group Camberley, Surrey, United Kingdom

    2 weeks ago

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    Description
    Marketing Specialist Etail Accounts UK W/M - SALOMON
    Full-time

    Department:

    B2B - DIgital Business Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

    "The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism.

    Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

    Through performance driven design, Salomon delivers innovation and progression to mountain sports; Salomon's heritage, culture, and commitment are tied together by one simple concept:
    the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all. Salomon is headquartered in Annecy, France.

    We are looking for a Marketing Specialist Etail Accounts UK W/M Salomon:

    Responsible for planning, developing, and executing best in class marketing plans for the top EMEA digital key accounts as well as Sportstyle customers to gain market share and stand out from the competition
    Support local market etail/ digital content production for selected customers and follow up on execution

    You will work in close collaboration with our Key account managers, Headquarter brand marketing, Analytical department and local UK marketing team.

    You will report directly to theMarketing Manager Winning Accounts EMEA
    Trade Marketing with digital Key accounts
    Create marketing strategies and plans to gain market share with best Brand consistency
    Trade marketing contact for e-tailers, work with SAM and SDA to develop and deliver the customer marketing plan, identify account shopper profile to develop seasonal plans
    Develop and manage implementation of local marketing plan to complement global plan
    Track activities' results and leverage insights to continuously improve marketing solutions
    Manage and align marketing budgets to maximize ROI and drive revenue growth
    Online shopper experience framework (OSEF)
    Evaluate via our OSEF process the quality of our presence with the selected partners
    Ensure providing the best brand/consumer experience with our key partners
    Recommend the SAM/SDA areas to improve our brand presence within negotiations
    Create and manage our wholesale digital brand stores and showcase Best/Worst cases by bsns area
    Provide guidelines and share via the EMEA E-tail community best practice examples
    Product content
    Take full ownership of the presentation of product content and brand stores, supporting our partners in creating tailored content solutions utilizing our brand center
    Co-ordinate internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently cross border
    Provide feedback to Brand HQ and EMEA WA MM on toolbox required to present our product content through our strategic accounts (360 images, video, selector guides, prod attribution,..)
    Ensure our product content is consistent with brand guidelines
    Support retailer on linked products/ basket building ideas through features like "Customers also viewed/bought" "Complete the outfit" etc
    Local Key Account digital support
    Deliver digital campaign assets to local Shoppers and selected customers for local executions managing the interface with internal/ external content production agencies
    Lead assets list creation for applicable consumer touchpoints, ensure planning and on-time delivery of the integrated marketing toolboxes
    Day to day management with local markets on required toolbox
    Customer and web data
    Utilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer
    Leverage sell-through data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentation
    Build action plan based on digital KPI provided by the bsns analyst (share of shelf, traffic, conv rate)

    Market trends:
    keep updated on technical trends within the E-commerce sector on how retailers / brands are presenting their product stories to consumers

    EMEA link:
    provide support to EMEA digital marketing to help implement our campaigns with strategic accounts; align closely with own E-comm teams to share best practice and identify opportunities to enhance our web presentation using performance data
    May assist transversal project within the dpt, the digital brand team or the Ecom team

    Needed Work Experience:
    Minimum 3/4 years of experience in Digital sales accounts or Digital Trade Marketing. Experience in working directly with digital accounts is a plus. Driving License.
    Experience of developing product copy or digital images is advantage, knowledge of web reporting software, high levels of awareness of SoMe and digital trends,
    Experience in working in fast paced environment, strong analytic, summarization & problem-solving skills, project management skills
    Foreign Language(s): proficiency in English

    IT Skills:
    command of Microsoft Office, graphic/ design programs are a plus.
    Be creative to fall within innovation projects regardless of their level of responsibility.
    Demonstrate passion and personal investment to develop our brand.
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