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    Marketing Science Lead - London, United Kingdom - Computer Futures

    Computer Futures
    Computer Futures London, United Kingdom

    6 days ago

    Default job background
    Contract, Full time
    Description
    We're looking for a Marketing Science Lead to join our Measurement Team

    Must be open to spending 50% of contract in Amsterdam


    What you'll do:

    • Be the primary driver of performance improvement across some of our top advertisers through a
    mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy
    solution prototyping

    • Lead measurement, research, and learning plans for key clients in support of their media
    objectives and the long-term growth of the partnership

    • Develop a strategy, prioritization, and roadmap for ads measurement and insights product for
    your industry or verticals.

    • Work closely with Product and R&D teams to identify, prototype and scale new solutions or
    capabilities for the broader Marketing Science team

    • Lead the scoping and development of custom multi-study meta analysis in partnership with Data
    Science and R&D to understand the relative impact of different marketing strategies across digital
    platforms and media

    • Build measurement capability and advocacy across your vertical and with cross-functional
    partners


    Knowledge, Skills & Abilities:

    • Ability to structure and conduct analyses to generate insight and recommendations
    • Clear and concise communication; comfortable with presenting insights and recommendations
    to senior stakeholders

    • Understanding of measurement concepts, solutions, and underlying statistical fundamentals
    leveraged in the ads efficacy and measurement ecosystem

    • Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or
    econometrics modeling

    • Understanding of applied statistics including sampling approaches, causal modeling, time series
    analysis, and data-mining techniques

    • Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
    • Access, analyze, interpret, and communicate ads performance insights using a wide range of
    standard data science tooling

    • Understanding of the vertical needs and ability to creatively apply measurement solutions and
    insights in a way that improves advertiser performance and the value-proposition

    • A strong understanding of digital advertising and measurement ecosystem
    Please click to find out more about our Key Information Documents. Please note that the documents provided contain generic information.

    If we are successful in finding you an assignment, you will receive a Key Information Document which will be specific to the vendor set-up you have chosen and your placement.

    To find out more about Computer Futures please visit

    Computer Futures, a trading division of SThree Partnership LLP is acting as an Employment Business in relation to this vacancy | Registered office | 1st Floor, 75 King William Street, London, EC4N 7BE, United Kingdom | Partnership Number | OC(phone number removed) England and Wales
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