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Royal Tunbridge Wells

    Sales and Marketing Specialist - Royal Tunbridge Wells, United Kingdom - Markerstudy Group

    Markerstudy Group
    Markerstudy Group Royal Tunbridge Wells, United Kingdom

    2 weeks ago

    Default job background
    Full time · Permanent
    Description

    We are seeking a dynamic and experienced Digital Sales & Marketing Specialist (Brand Manager) to help create Business opportunities across the VisionTrack Group. The role is central to optimising and managing CRM systems, coordinating lead generation activities, brand alignment across all customer facing media. The role will work closely with internal departments and the Group Marketing team. The ideal candidate will be adept at crafting strategic marketing plans across a variety of Sales channels, enhancing brand visibility, and driving business growth through effective lead generation strategies and robust digital platforms management.

    Key Responsibilities:

  • Take responsibility of the management and function of the CRM system for sales and marketing activities
  • Generate reports and analyze CRM data to measure the effectiveness of marketing campaigns
  • Track KPIs on the CRM and report back to stakeholders of sales activity and areas of improvement
  • Collaborate with product teams to define customer facing media for new and existing products, ensuring alignment with business objectives.
  • Manage and optimize lead generation processes through multiple channels including digital, email, social media, and marketing automation systems.
  • Analyze market trends and customer insights to identify opportunities for growth and improvement in our marketing efforts.
  • Manage the utilization and optimization of marketing automation tools to streamline marketing processes and improve efficiency.
  • Work with Group Marketing to create strategies to promote our products, enhance brand recognition and drive customer acquisition
  • Coordinate marketing communications to create compelling content and campaigns that resonate with our target audience.
  • Oversee the creation and distribution of all sales and customer facing materials, ensuring consistency with our brand's voice and vision.
  • Coordinate the development of high-quality content including blog posts, whitepapers, case studies, and videos to engage our target audience and support marketing campaigns
  • Coordinate a team of outsourced marketing professionals, oversee marketing budgets, ensuring optimal allocation of resources across projects.
  • Report on marketing campaign performance and strategic outcomes to senior management.

    • Qualifications:

  • Experience in a sales and marketing role, preferably in a technology or product-focused company is a plus.
  • Proven expertise in e-commerce, product marketing, marketing communications, lead generation, and digital marketing.
  • Strong understanding of digital marketing tactics and tools, including SEO, SEM, social media, email marketing, and marketing automation
  • Strong experience with CRM marketing automation systems and social media management.
  • Excellent communication skills, with the ability to effectively communicate ideas and influence stakeholders at all levels of the organization
  • Analytical mindset with the ability to interpret data, draw insights and make data driven decisions
  • Creative thinker with the ability to problem-solve and adapt in a fast-paced environment.
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