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    Data beheerder - London, United Kingdom - Yapily

    Yapily
    Yapily London, United Kingdom

    2 weeks ago

    Default job background
    Description

    We are looking for an ambitious and proactive Demand Generation expert to help us accelerate growth by promoting awareness and driving the adoption of open banking.

    We have offices in London, Vilnius, and we have over 100 talented individuals joining us from their homes and co-working spaces from around the world.

    We attract people who are excited to work in a nascent and disruptive industry that will change the way we interact with financial services, forever.

    We're building the infrastructure to power open finance and the global economy.

    So whichever discipline you choose, whether that's Engineering, Product, Commercial or Operations, we hire people who want to make a difference and can roll up their sleeves to get the job done from many different backgrounds.


    Develop and execute focused integrated campaigns across paid and organic, incorporating content, webinars, social media, and email campaigns.

    Coordinate creative demand generation campaigns across paid social media, with a focus on LinkedIn, including retargeting across multiple channels, showing ROI on spend.

    Create compelling email campaigns that share value through promoting content from reports to guides to webinars, to drive engagement and conversions (HTML/CSS are a plus for working with Pardot).

    Optimise the website journey to drive engagement and conversions.

    Spearhead the production of engaging video content, from how-to's to social proof, to drive engagement with our ideal customer profile.

    Continuous collaboration with key stakeholders, and customer/competitor research to help better understand our ideal customers and develop effective and engaging messaging for campaigning.

    Ensure high-quality, compelling, consistent messaging and brand design across channels.
    Be an advocate for social selling and help the team build their profile's online.

    Strong project management skills, including coordinating and managing campaign plans to time and budget, reporting on performance and contribution of spend and marketing initiatives.

    Excellent ad development skills, including writing skills/copywriting, messaging development and design.
    Production of engaging video content, either for themselves or experience working together with and directing a video editor.

    Ability to self-serve in some elements of campaign production to enable rapid creation of campaign assets (for example: design: Canva, Figma and short video production).

    Proficiency with CRM systems (e.g. Salesforce), marketing automation platforms (e.g. Pardot), social media advertising and scheduling tools, and web analytics (e.g. Creative thinker and self-starter, comfortable with ambiguity, who excels at multitasking in fast-paced environments.

    ~25 days holiday a year (plus bank holidays) in the UK, other applicants subject to country guidelines
    ~ We also offer an additional one days holiday after 1 years service up to the value of 5 days over 5 years
    ~ We're serious about work/life balance and operate hybrid working, giving you the flexibility to work from home, working from our amazing office space or work abroad for up to 30 days per year - Nomad Working
    ~ We offer enhanced Paternity and Maternity leave
    ~ Comprehensive Private Medical Insurance through BUPA
    ~ Comprehensive and tailored mental health support through an award winning provider
    ~ Company Pension Scheme
    ~£Cycle To Work Scheme
    ~ Access to many discounts through the Yapily Benefits Hub
    ~ Employee Referral Scheme which offers £1000 per employee referral
    ~ Team Activities - we have a monthly social budget to support getting together over pizza
    ~ Daily snacks provided in the office.
    ~ Dog Friendly Office

    #
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