- Create and build email templates with mobile responsiveness.
- Using marketing automation tool create the target audience based on the requirements
- Develop and execute email campaigns in marketing automation tool
- Ensure campaigns are progressing and results are driven through metrics
- Audience analysis from different data sources and understanding of first-party audience and third-party audience data
- Coordinate efforts between creative and audience to enable marketing campaigns to achieve business goals
- Complete responsibility for Email campaign management takes ownership of campaigns and complete with TAT
- Excellent creative experience in email build with mobile responsiveness
- Hands on experience in Marketing automation tools
- Excellent knowledge on audience/segmentation builds in MA tools
- Background knowledge in working with various brands across the platform in MA tools
- Understanding and experience with b2b marketing knowledge
- Experience with analytics or reporting platform
- Excellent written and verbal communication skills
- Excellent time management
- Self-starter who can multitask, solve problems and take ownership of projects
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Marketing Automation Analyst - London, United Kingdom - Merit Data and Technology
Description
Responsibilities :
Requirements :
SHIFT : UK PM / PM) (Fixed Saturday and Sunday off)