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SEO Manager - Manchester, United Kingdom - Interactive Investor
Description
Description
WHO WE ARE:
interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We've been helping investors for over 25 years. We've seen market highs and lows and been resilient throughout. We're now the UK's number one flat-fee investment platform, with assets under administration approaching £55 billion and over 400,000 customers.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs, and investments. We offer a wide choice of over 40,000 UK and international investment options, including shares, funds, trusts, and ETFs.
We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.
WHAT WE STAND FOR:
It's simple ... we want our customers to feel confident and in control, for interactive investor to go from strength to strength, and for ii to be a workplace where we can all thrive. Our customer-driven approach and bold values sit at the heart of this. We are honest, straight-talking, and transparent with our customers and our colleagues. We are decisive and take ownership of what we say and deliver. We are ambitious and passionate about what we believe is right for our customers, our teams, ourselves, and interactive investor.
PURPOSE OF ROLE:
The SEO Manager will take full responsibility for the channel, SEO team and deliver a best-in-class SEO strategy.
Reporting into the Senior Website Performance Manager and Senior Performance Marketing Manager, working with internal and external support resources, the successful candidate will identify key opportunities, hypothesize strategies, and execute these to deliver on KPI's.
Requirements
KEY RESPONSIBILITIES:
• Work with the Senior Website Performance Manager, Content Manager, and wider Website team to deliver an effective SEO strategy.
• Work with the Senior Performance Marketing Manager to set and optimize the strategy for SEO including KPI's.
• Constantly monitor and improve SEO performance through consistent reporting, regular review and enhancing the data available.
• Deliver improved rankings and visibility with a focus on quality over quantity.
• Manage an SEO team of 3+ experts, including writers and analysts.
• Running technical audits, prioritizing, and implementing tasks alongside Product & Tech.
• Be the SEO lead for medium and small projects, technical queries and ad hoc content queries.
• Work with the Editorial team to improve the SEO of their content including internal linking from articles to relevant pages e.g. products and suggesting topics to cover based on Search Volume and Trends.
• Develop link building / outreach campaigns in tandem with content and Editorial teams.
• Develop a test and learn culture.
• Day-to-day management of third-party agencies, partners, and suppliers.
• Support the wider marketing team with holistic views, other channels, and campaign work.
• Support conversion rate optimization.
• Support the marketing specific development of junior members of the team.
SKILLS AND EXPERIENCE REQUIRED:
• In-depth SEO experience – across technical and content.
• Strong technical SEO experience required.
• Strong data analysis skills.
• Team management experience.
• Self-starter with a very strong work ethic.
• Knowledge of JavaScript SEO (desirable).
• Exposure of building visual reports in Google Data Studio or similar (desirable).
PERSONAL ATTRIBUTES:
STRAIGHT TALKING | MOVING WITH SPEED | OWNING THE OUTCOME
· Clear communicator.
· Strong team player.
· Demonstrated passion and drive for delivering the best outcome.
· Moving with speed – delivering faster and better.
· Decisive and take ownership of outcomes.
· Not afraid to challenge and be open to challenges.
· Highly self-motivated and logical thinker.
· Ability to take on knowledge rapidly, ability to self-learn and discover.
· Problem solver.
