- Develop and execute comprehensive marketing strategies for Bloomberg Live Experiences' existing and upcoming event products, ensuring alignment with overall company objectives.
- Develop the go-to-market plans for all paid ticketed events, especially new activations and festivals, that will drive ticket sales and business growth. Use the consumer marketing go-to-market process to make the most of the full ecosystem of available channels.
- Create breakthrough positioning and messaging that differentiates our events in the market and drives successful launches. Specifically ensure appropriate alignment with the broader consumer marketing value proposition positioning and system, both benefiting from and contributing to our consumer brand equity.
- Help shape short- and long-term growth by identifying the most impactful initiatives for the business, and play a role in annual planning.
- Develop and manage the per event marketing budget, ensuring resources are allocated effectively to drive maximum impact.
- Monitor and analyze performance, industry trends, and competitive landscape, adjusting strategies and plans as needed to ensure continued growth.
- Write inspiring creative briefs ensuring we produce outstanding creative.
- Collaborate closely with cross-functional teams, including Audience, Newsroom, Consumer Marketing, Creative and Digital, to ensure a cohesive and integrated approach to event launches and updates.
- Work with cross-functional colleagues on all marketing implementations including strategy for email marketing, house-ad-inventory usage, website, social and paid advertising.
- Work with the commercial teams to understand event sponsor needs and come up with creative solutions, campaign ideas and integrations for brands.
- Partner with the digital product and audience teams on developing the consumer journey. Map out and visualize how a customer discovers, considers, purchases, experiences and shares our events.
- Work closely with the audience team on all matters relating to audience development for ticketed and non-ticketed events
- Oversee market research and customer insights, using data to inform product positioning, go-to-market plans, and promotional strategies.
- Partner with the audience team to generate direct and indirect incremental subscription revenue for Media, working with the digital team to ensure events focus on audience engagement, brand awareness, brand recognition, and additional consumer acquisition for the subscription business.
- Make the Bloomberg Live Experiences team a place people can thrive, and where they want to do their best work.
- Be Ambitious. Be Generous and lead by example - be a collaborative colleague, specifically when working with cross-functional teams.
- Build and maintain strong relationships with industry influencers, partners, and media to amplify product awareness and credibility.
- 10+ years proven experience in marketing, specifically product marketing, events marketing or an agency background.
- Ability to problem solve across multiple teams and partners.
- A storyteller approach. The ability to craft compelling stories people will connect with.
- Experience driving multichannel marketing campaigns.
- Deep understanding of the paid media landscape, industry trends, regulatory environment, and marketing measurement/attribution.
- Solid analytical and quantitative skills with a demonstrated ability to interpret and leverage data to illustrate impact and drive decision making.
- Experience briefing and working with creative teams.
- Tight-knit collaboration skills and ability to lead multiple projects at once in a fast-paced environment.
- Consistent track record of driving growth.
- Energy, enthusiasm and the ability to work well with a team in an entrepreneurial environment.
-
Lived Experience Partner
1 week ago
Macmillan Cancer Support London, United Kingdom**Lived Experience Partner** · **Fixed Term Contract (12 months)** · **Full time (34.5 hours), we are open to a conversation about how you work these hours** · Home-based or Split between home and our London Office: minimum 2 days in office · **National: £48,500-£54,500** · **Lon ...
-
Lived Experience Innovation
2 weeks ago
Mind London, United Kingdom**Fixed Term - 2 Years - 35 Hours** · We have big goals over the next few years. · We're going to be fighting for mental health in a way we never have before. · Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they ...
-
Advanced Lived Experience Educator
5 days ago
Central and North West London NHS Foundation Trust London, United KingdomDo you have personal lived experience of time spent in prison? · Have you since used your lived experience in a professional role - perhaps in peer support or as a peer trainer? · Are you passionate about delivering training and improving safety for people in the prison system? · ...
-
Advanced Lived Experience Practitioner
21 hours ago
Central and North West London NHS Foundation Trust London, United KingdomAre youa passionateandexperiencedpeer support worker? · Do you want to continue working to support local communities using your lived experience skillset, whilst also leading, supervising and developing our local peer support workforce? · An exciting opportunity has arisen fora h ...
-
Lived Experience Volunteer Coordinator X2
6 days ago
GamCare London, United Kingdom**Job Title**: Lived Experience Volunteer Coordinator x2 · **Location**: Work from home · **Salary**: £27,914 (UK), £30,370 for those living in London and surrounding counties · **Job Type**: Permanent, Full Time 35 hours · **Interviews will take place online via video conference ...
-
Lived Experience Peer Support Worker
2 weeks ago
Homerton Healthcare NHS Foundation Trust London, United KingdomAchieving sustained behaviour change in the context of complex obesity is a physically, mentally and socially challenging process requiring support and compassion towards the patients undertaking this journey. Our service is committed to promoting effective assessment and interve ...
-
Lived Experience Leadership Team Manager
2 weeks ago
Mind London, United Kingdom**Permanent - 35 Hours** · We have big goals over the next few years. · We're going to be fighting for mental health in a way we never have before. · Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve. Th ...
-
Peer Support and Lived Experience Roles Lead
1 week ago
South West London and St Georges Mental Health NHS Trust London, United KingdomDue to the secondment of the current post-holder, we are seeking a highly motivated peer worker who is experienced in project management and strategic development for a 12-month fixed term contract (with possibility of extension). It is essential that you have personal lived expe ...
-
The Crystal Maze Live Experience Operations Host
2 weeks ago
The Crystal Maze Live Experience LONDON London, United KingdomLittle Lion Entertainment, is a fast-growing entertainment group, specialising in creating cutting-edge and memorable experience-led attractions. We are looking for **Operations Assistants** to work within our London attraction**:The Crystal Maze Live Experience**. · **The Role** ...
-
The Crystal Maze Live Experience LONDON London, United KingdomLittle Lion Entertainment, is a fast-growing entertainment group, specialising in creating cutting-edge and memorable experience-led attractions. We are looking for **Operations Assistants** to work within our London attraction**:The Crystal Maze Live Experience**. · **The Role** ...
-
The Crystal Maze Live Experience Operations Host
2 weeks ago
The Crystal Maze Live Experience LONDON London, United KingdomLittle Lion Entertainment, is a fast-growing entertainment group, specialising in creating cutting-edge and memorable experience-led attractions. We are looking for **Operations Assistants** to work within our London attraction**:The Crystal Maze Live Experience**. · **The Role** ...
-
The Crystal Maze Live Experience LONDON London, United KingdomLittle Lion Entertainment, is a fast-growing entertainment group, specialising in creating cutting-edge and memorable experience-led attractions. We are looking for **Operations Assistants** to work within our London attraction**:The Crystal Maze Live Experience**. · **The Role** ...
-
Lived Experience Support Worker
2 weeks ago
Oxleas NHS Foundation Trust Charlton, United KingdomThe role is part of an initiative to employ people with lived experience of psychosis with a specific focus on supporting patients in the Greenwich Mental Health community Rehabilitation and Enablement service with their recovery in mental health and encouraging independence in t ...
-
Lived Experience Practitioner
1 week ago
Oxleas NHS Foundation Trust Erith, United KingdomThe role is part of an initiative to employ people with lived experience of psychosis with a specific focus on supporting the integration of physical health care into specialist mental health services. This is done through harnessing your own knowledge whilst valuing the experien ...
-
Lived Experience Practitioner
6 days ago
Berkshire Healthcare NHS Foundation Trust Bracknell, United KingdomWe have a transformation programme underway to improve services and support in the community for people with significant mental illnesses. As part of this, we are seeking a member of our newly established Li ved Experience Practitioner Team, who will be involved in supporting som ...
-
Lived Experience Practitioner
1 week ago
Berkshire Healthcare Foundation Trust Bracknell, United Kingdom**The 3 must haves for you to be considered for this role**: Direct personal experience of living with a mental health condition or being a family member/carer to someone who has had a mental health condition. Professional, voluntary or lived experience of supporting people with ...
-
Lived Experience Practioner
1 week ago
Mary Frances Trust Leatherhead, United Kingdom**Skills, Knowledge, Experience and Qualifications Required** · - Lived experience of mental illness or of caring for somebody who has mental health problems · - Experience accessing primary and / or secondary mental health services · - Paid or unpaid experience of working in a l ...
-
Lived Experience Practitioner
2 weeks ago
Berkshire Healthcare NHS Foundation Trust Bracknell, United KingdomWe have a transformation programme underway to improve services and support in the community for people with significant mental illnesses. As part of this, we are seeking a member of our newly established Lived Experience Practitioner Team, who will be involved in supporting some ...
-
Manager Live Experiences
1 week ago
Pophouse Entertainment Group London, United Kingdom £35,000 - £45,000Role: Manager Live Experiences · Department: Entertainment R&D · Reports to/Manager: Head of New Production Development · Based: London · Type: Permanent · LITTLE BIT ABOUT POPHOUSE ENTERTAINMENT · Pophouse is a pioneer investing in and developing intellectual property and ...
-
Lived Experience Facilitator
2 weeks ago
Mind BLMK Luton, United Kingdom Full timeMind BLMK works across our communities to support positive mental health and wellbeing. Working closely with a range of partners, we offer a number of activities from our wellbeing centres and local venues to make a difference to the mental health and wellbeing of people in Bedfo ...
Director of Marketing, Live Experiences - London, United Kingdom - Bloomberg
Description
Bloomberg Live Experiences deliver compelling, news-making convenings that harness the power of our global, wide-reaching newsroom and enable our premium audiences with the actionable insights and meaningful connections they need to succeed in work and in life.The Director of Marketing is a trusted partner and directly reports to the Executive Director of Marketing for Bloomberg Live Experiences. Responsible for ensuring that the Bloomberg Media brand is represented in its highest form in all Bloomberg Live Experiences, this role is responsible for leading go-to-market strategy, positioning, and go-to-market plans for EMEA and APAC Bloomberg Live Experiences. Success in this role will be defined by working with cross-functional partners to not only deliver on revenue goals on an event by event basis, but also develop concrete strategies to ensure that events meet brand growth targets, have successful marketing campaigns, and display a brand architecture and feel that brings our unique Bloomberg journalism to life.
We are looking for a marketing athlete with deep expertise in integrated marketing campaigns. You should be comfortable working in a fast-paced environment, and skilled at balancing multiple priorities as well as being a creative, innovative problem solver who leads with insights derived from data. You should have experience in product marketing and have a personal curiosity about news and current events. You're always on top of the latest digital trends and bring new ideas to the table.
We'll trust you to:
Marketing Strategy
Campaign Design
Customer Experience
Audience
Culture Builder
You'll need to have:
Apply if you think we're a good match. We'll get in touch to let you know that the next steps are, but in the meantime feel free to have a look at:
Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.
Bloomberg provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you would prefer to discuss this confidentially, please email ) (Americas), ) (Europe, the Middle East and Africa), or ) (Asia-Pacific), based on the region you are submitting an application for. Alternatively, you can get support from our disability partner EmployAbility, please contact or - (mailto:-)
Director of Marketing, Live Experiences professionals in London
-
israe samady
Senior Project Manager
-
Yuriy Yaremchuk
M&A/COO
-
Sajiivan Easwarathas
Data Developer
-
Isabel Zoppetti
Creative Digital Marketing and Advertising student
-
Chloe Rouge
CRM /Data/ Systems /Marketing professional
-
Will Partridge
Food & Beverage Director