Jobs

    CRM Manager - Kent, United Kingdom - CPI Selection

    CPI Selection
    CPI Selection Kent, United Kingdom

    1 week ago

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    Description

    Job Description

    My client is on a quest for dynamic, creative, and dedicated individuals to join our team as we lead the charge in revolutionising the world of active play. Our marketing vision is our guiding star, empowering us to craft an irresistible leisure brand that seamlessly blends into the fabric of our communities, driven by our brand promise and unique story.

    As part of our hero crew, your mission is clear: to elevate customer experience and value by inspiring our customers to immerse themselves in the world of Oxygen Activeplay. Harnessing the power of data and technology, you'll work your magic behind the scenes to deliver seamless and personalised communications across all customer touchpoints. Together, let's create unforgettable moments of fun and excitement that keep our guests coming back for more.

    Must have...


    •3+ years proven experience in customer marketing or customer relationship management (CRM).


    •Self-sufficient in building automated customer comms workflows using marketing automation technology e.g. Salesforce, Dot Digital, HubSpot.


    •Enjoys planning, creating and/or briefing content creation for customer comms; excellent copywriter and proof-reader. Knows data compliance/GDPR really well. As well as how to effectively target and manage customer data.


    •Proven eye for detail in mapping out customer journeys and improving customer experience.


    •Proficient at using CRM and email distribution tools. Knows how to manage customers through data, comms, and tech. And is able to use Microsoft Office. Will help with vendor selection, workng closely with IT.


    •Leadership capacity for being the expert in their field within the company. Builds structure and processes to enable the function to be successful.

    Would like to have...


    •Experience within a multi-site leisure, hospitality or entertainment brand.


    •Able to track, measure and report on customer performance.

    Key Responsibility


    •Take the lead and manage all existing customer value growth marketing initiatives, developing a test and learn approach to improve performance.


    •Manage the end-to-end campaign process for all existing customer campaigns, aligned to customer need and the Oxygen marketing calendar.


    •Bring creativity and science to the production of all comms creative.


    •Map out all the key customer journeys to improve customer experience and grow value.


    •Track and measure the impact of all customer marketing initiatives and campaigns to enable reporting and evaluation.


    •Built strong relationships across Oxygen Activeplay and help create better customer experiences across all touchpoints.


    •Support the Brand Manager in managing socials and building a community of high performing social media champions.


    •Full ownership of email and SMS channels. Including production, delivery, reporting and evaluation.


    •Partner with the team on messaging and design.


    •Manage our customer data within marketing to ensure we collect and use it compliantly to meet our goals.

    Contact -

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