- Lead our conversion optimisation programmes for clients and provide support to Managers on our top accounts
- Follow an evidence-based approach to website optimisation using quantitative and qualitative methods to truly understand our clients' products and customers.
- Action the end-to-end delivery of experimentation for our clients, that will improve performance for our clients. This could be through A/B testing , a page/journey redesign, optimising the acquisition journey, site speed optimisation, or any alternatives we deem relevant.
- Develop evidence based hypotheses using client insights from data, research and prior tests to influence your optimisation concepts
- Brief and support our designers, developers, web analysts and UX researchers on client deliverables, ensuring their output is of the required standard for clients.
- Monitor live A/B tests and communicate results to our clients
- Lead calls with clients and maintain clear and prompt communication with them and our team
- Act as project manager for the client and wider team , gathering and providing updates on activities, and ensuring deadlines and quality levels are met
- Mentor and train Executives and Assistants to develop their skillset
- Passionate about customer behaviour , optimising online experiences and an interest in wider digital marketing activity
- A good knowledge of digital marketing, especially CRO or UX, and the ability to follow and action a strategy to improve digital performance
- Experience of managing a project , preferably in digital marketing
- You must be able to efficiently manage your own workload to provide the best results for multiple clients; proactively picking up tasks, delivering to the desired level and prioritising activity to meet deadlines
- Ability to work collaboratively with wider team of strategists, designers, developers, researchers and web analysts
- Strong communication skills , having the confidence to lead client calls and present activity in a clear and concise manner
- Ability to create a strong relationship with our client stakeholders
- Desire to continually learn and develop, either through guidance from the senior team, or making the most of the many training opportunities available at Dentsu
- Experience of using web analytics tools such as Google Analytics and Adobe Analytics
- Capability to analyse data and uncover insights and trends
- Experience with research methodologies such as polls/surveys, remote research, moderated research, guerrilla research, customer interviews etc.
- Knowledge of website management, either ecommerce trading, content creation or lead generation
- Awareness of UX design principles
- Leadership experience, whether direct management or mentoring
- Every year we conduct an employee survey and consistently score excellently for Management, Respect, Innovation, Team, Empowerment, Customer focus and Valued Input
- We structure our accounts and teams in a way that allows everyone to work side by side with senior members of the team meaning you have hands-on training, as well as a safe environment to develop your skills.
- Our team is made up of experts across CRO and UX, giving you the opportunity to learn from the best in the business
- We are committed to your professional development , providing you with fortnightly 1-2-1s with your Manager, and a clear career progression plan. including pay and promotion reviews every 6 months.
- As part of the Dentsu Network, we work closely with the other specialist agencies to service our clients (Creative, Media, Digital etc). This provides a wealth of opportunities to learn about other areas of online and offline marketing
- Dentsu offers leading mentoring programmes and provide management and leadership training alongside other development topics
- We are a member of the Baymard Institute, and provide our team with certified training courses on all things UX
- We are Europe's leading partner of UX insights tool Contentsquare. You will receive certified training on how to use this enterprise experience analytics platform
- We have regular social events as a team and have a brilliant team dynamic
- Flexible working environment, including remote working and flexible working hours. This will continue after any lockdowns have been lifted
- 25 holidays per year, plus bank holidays, additional Christmas leave and your birthday off . We also offer 2 paid volunteer charity days each year
- Early finish on Fridays
- The team structure means that there is amble opportunity for career progression into more senior positions
- Experience working on a range of top clients across a variety of industries
- Other benefits include Private health care, Group life cover, income protection and critical illness cover
- Up to 20 weeks full paid shared parental leave
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Conversion Rate Optimisation Executive - Edinburgh, United Kingdom - dentsu
Description
The purpose of this role is to assist with the planning, executing and analysing of CRO initiatives whilst supporting the team in reporting and other day-to-day tasks.Job Title:
Conversion Rate Optimisation ExecutiveJob Description:
Introduction
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their businesses
We're hiring a Conversion Rate Optimisation Executive as part of our team based from any of our UK offices in Stafford, Leeds, London or Manchester.
Key Responsibilities
As a Conversion Rate Optimisation Executive , your focus will be:
Experience & Qualifications
The successful candidate will need to be able to work on multiple client optimisation programmes at the same time so the following skillsets are required:
Nice to have
We do not expect candidates to have experience in all things digital marketing, UX and CRO. We look for people that have relevant experience and a hunger to learn and develop. If you have experience in any of these disciplines, then this might improve your chances of recruitment:
What we offer
We are open to candidates in the Manchester, Leeds, Stafford, or London area as we have offices in each of these locations, and offer hybrid/flexible working.
Whether you have a background in CRO and A/B testing, User Research, UX Design, Ecommerce trading, Digital Marketing or Data analysis, if you want to gain experience working for a leading agency and super-charge your career then please don't hesitate to apply
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
