Senior Digital Marketing Officer - London, United Kingdom - The Royal Parks

The Royal Parks

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Senior Digital Marketing Officer
The Lookout, Hyde Park, with travel to all parks

The Organisation
The Royal Parks (TRP) is a charity created in March 2017. We manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London

These are:

Hyde Park, Kensington Gardens, The Green Park, St James'sPark, The Regent's Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park, along with many more important public spaces that attract a combined 77 million visits each year.

We also manage other important public spaces including Brompton Cemetery and Victoria Tower Gardens.

Our eight Royal Parks and other public spaces are among the most visited attractions in the UK with 77 million visits every year.

We are now looking for a Senior Digital Marketing Officer to join us on a full-time, permanent basis.

The Benefits:

Salary of £30,000 £36,000 per annum, depending on experience
26 days' annual leave plus public holidays, increasing to 29 days after 3 years' service
Pension scheme (3% employee contribution; up to 10% employer contribution)
Private medical insurance and healthcare cash plan
Employee assistance programme and access to mental health first aiders
Learning and development opportunities
Cycle to work scheme
Offices in a beautiful location
Hybrid working options

This is a terrific opportunity for an experienced and talented marketing professional to join our organisation and promote some of London's most iconic spaces.

In this key role, you will have the chance to expand upon and hone your skills and fill your portfolio with a variety of interesting and diverse projects.

With an excellent benefits package and the chance to work in some of the most beautiful areas London hasto offer, your work/life balance will never have been better.

Your efforts will be central to the widespread enjoyment of our picturesque parks, ensuring our healthy and safe recreational activities are no secret

The Role

As the Senior Digital Marketing Officer, you will create and deliver a range of marketing campaigns and initiatives to support our fundraising and campaigning objectives.

Increasing our brand awareness and marketing through fantastic content creation, you will optimise SEO through blog content, oversee our digital marketing and contribute to our overall marketing strategy.

You will implement digital user journeys that result in cost-efficient data acquisition and sales conversions via all digital channels.

Supporting the marketing needs of our public facing teams, you will periodically review all activity and make clear recommendationsfor optimisation and improvement.

Additionally, you will:

Research marketing channels to reach new audiences
Produce copy and publish digital content,
Manage campaign budgets and assist with setting the annual budget
Manage relationships with digital agencies and suppliers
Contribute to events

About You
To be considered as our Senior Digital Marketing Officer, you will need:

Experience in creating and executing integrated marketing campaigns, plans and content
Demonstrable experience of creating and evaluating successful digital marketing initiatives and campaigns that support fundraising or income generation
Demonstrable experience in using digital tools and processes to analyse results and amend campaigns accordingly
Copywriting skills for print and digital platforms, with the ability to adapt to a wide range of audiences
Good understanding of communications and marketing functions
A strong understanding of audience segmentation

Experience in a customer facing role, engaging and liaising with visitors, participants, audiences and/or volunteers would be beneficial.

Experience working or volunteering in charities and or social enterprises from the heritage, wildlife, conservation, education and/or wellbeing sectors would also be advantageous.

Other organisations may call this role Marketing Executive, Marketing Content Officer, Brand Marketing Officer, or Marketing Officer.