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Product Marketing Executive - Manchester, United Kingdom - National Residential Landlords Association - NRLA
Description
Job DescriptionIntroduction to the NRLA
The National Residential Landlords Association is the UK's largest membership organisation for private residential landlords, supporting and representing over 100,000 members. The association was created from the merger of the RLA and NLA in April 2020.
NRLA members range from full-time landlords running property portfolios to those letting single bedroom flats. Whatever their status, most landlords face the same regulatory and legal challenges, with over 150 pieces of legislation creating hundreds of legal obligations for the private residential lettings sector.
In September 2023, the NRLA acquired Safe2, a provider of all forms of property safety certification. Safe2 provides landlords with a single compliance service to ensure gas, electrical safety and energy performance certificates are up to date.
The NRLA is always looking for enthusiastic and ambitious people to join the team. This role will be based in our Manchester office, with the option of working from home for up to 4 days per week.
As a small/medium-sized company, we expect and require our people to be adaptable and flexible in their role and willing to try out innovative approaches and develop new skills. In return, we aim to provide a positive working environment where people can learn and develop with the support of other colleagues.
Our members provide over 80% of our revenue and so their satisfaction is vital to our long-term success. Accordingly, we want to attract people who understand this and can always challenge themselves to try to deliver a better service.
In return colleagues will receive a competitive salary and benefits package.
The salary banding for this role is £28,000 - £32,000 per annum.
The closing date for applications is 12pm on 28th May 2024
NRLA benefits are as follows:
25 days annual leave increasing to 26 days with 3 years' service, 27 days with 5 years' service and 28 days with 7 years' service
Additional annual day off for your birthday
Salary Sacrifice Pension scheme
Life assurance
Cash plan health and wellbeing benefit including EAP and counselling service
Company sick pay
Cycle purchase loans, season tickets loans and interest free staff loans
Complimentary NRLA membership
Non contractual annual bonus scheme relating to individual and organisational performance
Main Purpose and Scope of the Job
In this newly created role, you will work to maximise the potential of our new property management tool 'Portfolio', and our newly acquired sub brand Safe2.
You'll devise and deliver a range of marketing plans and activities designed to target key personas and markets with the aim of driving existing members to utilise the platform/services.
Duties and Key Responsibilities:
• Become a NRLA product expert
• Support the Deputy Marketing Director with the re-brand of our sub brands
• Work with Deputy Marketing Director to develop a member value proposition for Portfolio and Safe2
• Build a comprehensive marketing calendar to highlight key platform/service features in order to educate and inspire existing members whilst also attracting new ones
• Work with our digital agency and internal marketing team on paid media, SEO, email, social media etc. to build general brand awareness as well as driving usage of both products
• Work with the innovations team on any new development, to ensure existing users are aware of platform /service enhancements as well as using these improvements to attract new users
• Work closely with the Commercial team to launch new suppliers on NRLA Portfolio, as well as devising ongoing sales promotional campaigns to drive revenue
• Work with our events team to ensure awareness of Portfolio/Safe2 is maximised at regional and national events
• Work with our research team to better understand usage of both platforms/services and how we can better deliver our proposition
• Write and create content for various purposes, including email, social media and more
• Develop and evolve functional user journeys and use marketing automation to continually improve user experience, conversion, and revenue
• Develop and maintain website content and messaging
• Liaise with the internal team of designers on any creative requirements
• Analyse marketing activity, identifying lessons learned and sharing best practices
• Research competitors to stay ahead of the market
Key Qualifications:
• Previous product marketing experience desirable
• Demonstrable experience with core marketing competencies and practices
Skills & Abilities:
• Ability to deliver high-quality work against defined objectives and deadlines
• Strong listening and communication skills with the ability to collaborate and build positive relationships internally and externally
• A great team player, capable of working closely with different people and organisations to achieve objectives
• Board marketing experience across email, social, paid media
• Experience of marketing automation desirable but not essential
• Self-motivation with the confidence and enthusiasm to take the initiative and get things done
• Ability to prioritise workflow
