- Key marketing interface with R&D, Operations and QA/RA
- Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
- Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
- Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Makes presentations to customers.
- Understands all maintenance, performance and advantages of Werfen products
- Understands technical aspects of Werfen and competitive products
- Monitors field test and marketing introduction programs
- Maintains regular communications with technical services on problems with instruments and reagents within the product line
- Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
- Manages and drives internal projects with minimal supervision
- To be determined based on department needs.
- Business Acumen
- Customer Focus
- Organizational Agility
- Peer Relationships
- Planning Skills
- Presentation Skills
- Drive for Results
- Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Bachelor's degree in biological science, business administration or marketing discipline, or equivalent. Prior experience in junior marketing product management positions
- Minimum three years' experience in sales and/or marketing within the healthcare industry
- Approximately 25% of time If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
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Senior Product Manager - Bedford, United Kingdom - Werfen
Description
Overview
Werfen
Werfen, founded in , is a worldwide developer, manufacturer and distributor of specialized diagnostic instruments, related reagents, automation workcells, and data management solutions for use primarily in hospitals and independent clinical laboratories. The Company's business lines include Hemostasis, Acute Care, and Autoimmunity diagnostics, as well as Original Equipment Manufacturing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Our North American Commercial Operations, as well as our Headquarters and Technology Center for Hemostasis and Acute Care Diagnostics, are based in Bedford, MA. Our Headquarters and Technology Center for Autoimmunity Diagnostics is based in San Diego, CA. Additionally, our Technology Center for Hemostasis and Blood Gas Reagents is in Orangeburg, NY, and our Technology Center for Whole Blood Hemostasis is in San Diego, CA.
Position Summary:
Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Responsibilities
Key Accountabilities:
Budget Managed (if applicable): N/A
Internal Networking/Key Relationships
Skills & Capabilities:
Qualifications
Minimum Knowledge & Experience Required for the Position:
International Mobility: No
Travel Requirements:
Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V
We operate directly in over 30 countries, and in more than territories through distributors. Annual revenue is approximately $2 billion and more than 5, employees around the world comprise our Werfen
#LI- Hybrid
