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Marketing Manager - Ringwood, Hampshire, United Kingdom - Tom's Studio
Description
Tom's Studio is a fast growing, modern stationery company for all creators, from creative professionals to professional doodlers.We're a pioneering, founder-led company dedicated to disrupting a stale, old-fashioned and environmentally questionable industry.
From calligraphy to fountain pens to vibrant inks to sustainable paper products and our bestselling Lumos pen - infinitely refillable and compatible with 11 Japanese tips - our mission is to create innovative and environmentally conscious stationery tools that inspire creativity while minimising the impact on the planet.
We're going through an exciting growth period and this is a chance to be at the heart of a digitally native stationery brand, working in a small but talented start-up team environment,This is a broad-scoped role working across several areas of marketing. Marketing Comms
Connecting with existing and potential customers through exciting and engaging comms is what we love to do here at Tom's Studio.
Whether that's telling them about new product launches, introducing special editions, offering digital creative guides, offering occasional discounts for special occasions or just letting them know what's going on behind the scenes at Tom's Studio via our monthly From The Studio newsletter.
You'll be responsible for creating the comms, drafting copy, writing creative briefs, partnering with our creative team and project managing it all to ensure everything is delivered on time.
Influencer Marketing - AcquisitionYou'll own our influencer marketing channel where amazing creators from around the world demonstrate our products to their communities in return for commission on the sales they generate.
We've built a loyal community, and are now looking to take it to the next level.You'll grow the channel via targeted ambassador outreach, liaise with and create engaging comms for our existing ambassadors, run seasonal competitions and incentives, as well as analyse and report on the commercial performance of the channel.
You'll own the CRM strategy and execution for engaging with these retail partners to ensure they're regularly engaged with our brand.
You'll make sure they're always up-to-speed with our latest news, product launches and general goings on, as well as providing any supporting information required to sell our expanding product range.
You'll identify and outreach to journalists and influencers across various niches, building and maintaining a PR database, selectively seeding product to VIPs, briefing our creative team on VIP collateral, as well as drafting and pitching press releases.
You'll support the creation and delivery of our social content calendar, planning, creating and posting highly relevant and engaging content across Instagram, TikTok and other social channels.
You'll work closely with our Founder Tom to ensure his voice is a regular presence,, developing a deep understanding of our community and leveraging data to learn how they respond to our content, identifying trends and regularly analysing and reporting back on KPIs.
Lives and breathes the brand : You have a deep understanding of what makes our brand unique and are passionate about communicating that message to the world.
Is a creative storyteller : You can effectively collaborate with internal teams & external stakeholders, including freelancers and our global ambassador communityIs highly organised :
you love nothing more than pulling together and owning a plan, tracking deliverables against deadlines and keeping everyone aligned on on the status of projects
You can analyse trends, identify opportunities, and develop data-driven strategies that align with our business goals.
Comfortable with data :
we're not looking for an analytical genuius, but you can think analytically and are comfortable working with KPIs to measure the impact of your work & iterate accordingly
You care about how the brand presents to the world, and are the first to spot a missing full-stop or comma or broken link in an email
Bonus points:
has an interest in sustainable practices, art and design, or passion for stationery
3 years experience in a Brand / Marketing Manager role ideally in a D2C or eComm brand
Strong creative and analytical thinking abilities
Demonstrated experience overseeing projects end-to-end and working to deadlines
Experience working in an environment influenced by data and analytics
Experience demonstrating how your work is informed by marketing principles and best practices.
Bonus points:
Experience managing or inputting into a brand's social media activity, influencer marketing
2-3 days per week in either our Ringwood, Hampshire location or Frome, Somerset location
We love a well-crafted and tailored cover letter (be as creative as you like)
