Demand Gen - London, United Kingdom - PCCW LTD

Description

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• Full time
• Hybrid
• London (Liverpool St.)

Do you want to work on a product that makes an impact globally? Are you ready to launch a game-changer? If yes, keep reading

The Console Connect team is growing We are looking for a full-time, permanent Demand Gen & Digital Marketing Manager for a key strategic growth marketing role based in our London office.

Console Connect is a platform for the Software Defined Interconnection of applications and infrastructures. It allows users to self-provision private, high-performance connections among a global ecosystem of enterprises, networks, clouds, SaaS, IoT and applications providers.

Console Connect is the only digital platform that is underpinned by one of the world's largest private networks and a Tier 1 global IP network that is ranked in the top 10 for IPv4 and IPv6 peering, delivering higher levels of network performance, speed, and security to meet the digital needs of today's interconnected users and communities.

Accessible from 1,000+ data centres in 50+ countries worldwide, the platform is integrated with all major hyperscale cloud providers, including AWS, Google Cloud, Oracle Cloud, Microsoft Azure and others.

To learn more about Console Connect, please visit .

Job Responsibility
This role requires an experienced B2B Demand Gen, digital and ABM leader that is looking for the next, more autonomous step in their career.

You'll be responsible for planning, setting up and optimising targeted account-based marketing campaigns across owned and paid channels and supporting our fast-growing channel partners and direct sales strategies with high performance campaigns.

The ideal candidate is experienced in meeting revenue-based goals through account-based marketing campaigns, channel campaigns, existing account growth and excellent collaboration with Channel, Direct Sales and Account teams.

Here are your key responsibilities:

• Plan out, set-up and manage account-based marketing campaigns, out-of-the-box channel campaigns, brand awareness campaigns, Go-To-Market playbooks for channel and other digital campaigns to drive demand both directly and via channel
• Develop marketing programs for channel partners with a strong emphasis on revenue for partners, ensuring the delivery of targeted messages to the appropriate partner type and enterprise segment, all geared towards achieving Console Connect's revenue goals. This includes developing "campaigns in a box" per partner type and developing eDMs', landing pages and joint campaign assets to support the partner programme
• Contribute to channel and direct sales pipeline and revenue generation targets by defining, tracking, and reporting on marketing's contribution to pipeline, program return on investment, customer acquisition, marketing efficiency, campaign activity, and results
• Identify target accounts together with Sales leadership, partner managers and Sales teams to build and segment audiences and deploy relevant outreach
• Together with the content and brand teams, map, plan and create compelling campaign messages and creative
• Design and execute integrated campaigns to generate new demand; progress cross-and up-sell opportunities with our customer base; and increase awareness with our target customers
• Propose and maintain a demand gen campaign global roadmap in collaboration with Channel teams, marketing and sales.
• Deploy communications and an account acceleration plan based on customer tiering in collaboration the Channel team.
• Partner with channel teams, partner managers, account and sales teams on targets, campaigns, lead scoring, follow-up strategies, lead management, and reporting
• Work in HubSpot to build email nurture programs, retargeting programs, segmented lists and assets - including emails, landing pages, forms, paid media, and ads
• Continuously analyse and optimise marketing campaigns to maximise conversion rates at every stage of the customer journey. Conduct A/B testing, monitor key performance indicators (KPIs), and leverage marketing automation tools to enhance conversion
• Work closely with the sales team to ensure integrated lead flywheel and effective communication between sales, channel and marketing. Provide all customer facing roles (direct and channel) with the necessary tools, resources, and insights to enable successful follow-up and conversion of marketing-generated leads
• Build strong cross-functional partnerships with other teams and stakeholders
• Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques
• Monitor and analyse performance against revenue, retention and other marketing goals and over past performance. Continually make and implement recommendations for optimization and ongoing growth

Job Requirements

• 5-7 years of experience with B2B demand generation and/or ABM
• Proficiency in marketing automation (preferably HubSpot) and CRM software
• Strong analytical skills, with experience analysing data and making data-driven decisions
• Strong writing skills with an understanding of marketing & sales writing techniques
• Experience running campaigns across multiple channels
• Excellent communication and collaboration skills across teams and effectively partner with sales, operations, content writers and designers
• Self-starter with the ability to prioritise and manage multiples tasks and projects
• Flexibility and adaptability to change
• Knowledge of Cloud, networking or telecommunications space is preferred, but not required
• Self-starter approach, willing to have full-ownership of projects from day one
• Obsessed with solving complex problems
• Inbox 0 type personality

Our Culture and the Package

• Opportunity to work in a global organisation and ride the wave of an exponentially growing business

• An agile working environment with the opportunity to test, try and grow

• A fun and open team culture

• Access to a leading training facility, enabling you to develop your skills and career

• Permanent contract, working full time hours Monday to Friday

• Hybrid working option, enabling you to combine working from home with working from our offices in London a minimum of 2 days per week

• Highly competitive salary

• 23 days annual leave, plus 8 days bank holiday

• Contributory pension scheme with employer contributions of 7.5%, and you also have the option to contribute an additional 2% to your salary

Reasons why you should join us

1. A chance to ride the wave of an exponentially growing business
2. Working in international, cross-functional teams
3. Learning and development opportunities
4. A fun and open team culture
5. An agile working environment with the opportunity to test, try and grow
6. A dynamic and fast-paced yet financially stable environment

*** No visa sponsorship is available for this position ***

PCCW Global is an equal-opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

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