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    Senior Marketing Specialist - London, United Kingdom - TransPerfect

    TransPerfect
    TransPerfect London, United Kingdom

    Found in: Talent UK C2 - 2 days ago

    Default job background
    Full time
    Description

    TransPerfect Is More Than Just a Job...
    Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.

    1.0 OVERVIEW

    Senior Marketing Specialist oversees marketing, content creation, branding, communications, events, and sales support for the company's life sciences group.

    2.0 DESCRIPTION

  • Work in conjunction with the Marketing Lead and Sales team to execute marketing strategy
  • Help ensure success for trade show / conference marketing, including event logistics, promotional items and giveaways and Return on Investment (ROI) tracking
  • Co-ordinate and manage production of promotional events, including; conception, venue selection, negotiation, promotion, branding, execution and follow up
  • Own the digital marketing process, from analyzing current stats, looking at areas for improvement and creating innovative digital marketing campaigns
  • Review current direct mail strategy used by the company and look for areas of potential improvement and implement these with an end goal of creating a quantifiable upturn in sales figures. This will also include the creation and execution of print campaigns
  • The primary liaison between the sales team and marketing department for requests, needs and ideas
  • Proofread communications materials, online content and all client-facing communications
  • Assist Marketing and Communications staff in daily activities as needed
  • Devise content strategy, and write, copy and manage creation and release process for digital and print collateral, including solution briefs, case studies, brochures, web content and sales slides
  • Create infographics, charts, display advertisements, social content, and other visual assets in conjunction with graphic design team
  • Work directly with sales teams to plan and execute marketing strategies that are tailored to the specific trends and targets
  • Generate leads and demand in conjunction with TransPerfect's digital marketing team through digital advertising, Search Engine Marketing (SEM) / Search Engine Optimization (SEO), account-based marketing and thought leadership
  • Travel (10-15%) to coordinate local and regional events, including client learning events and social gatherings
  • Oversee localization of divisional materials into multiple languages
  • Complete all other tasks that are deemed appropriate for this role and assigned by the manager / supervisor

    • 3.0 REQUIRED SKILLS

  • Strong creative instincts with the ability to distil complex concepts into simple, user-friendly, visually effective ideas
  • Exceptional written and verbal English communication skills
  • Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines

    • 4.0 REQUIRED EXPERIENCE AND QUALIFICATIONS

  • Minimum Bachelor's degree or its equivalent, with a preference for Marketing, Communications, or other relevant field
  • Minimum 2-4 years of experience in a marketing role, with a preference for content marketing and project management

    • 5.0 DESIRED SKILLS AND EXPERIENCE

  • 2-4 years of experience in a marketing role with a focus on digital strategy / execution
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