- Manage end-to-end digital campaigns focused on existing customers through paid channels
- e.g. Google, LinkedIn ads, retargeting etc.
- Analyse marketing metrics and funnel performance to provide recommendations on growth strategy and spending.
- Plan, build and measure performance ongoing, aligned to the objectives of the revenue operation.
- Work closely with colleagues across the Customer Growth Team (CGT) to leverage industry experience and customer knowledge to develop a high impact strategy that delivers a material increase in NRR.
- Working with CGT team to identify and create case study material – Added
- Work closely with internal and stakeholders across the commercial functions and the Exec. Monitor tech industry trends and competitive landscape to identify partnership, channel and messaging opportunities.
- Accountable for ensuring that CGT deliver a minimum licence renewal (ARR) number of from the existing customer-base.
- Driving logo churn to
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Growth Marketing Specialist - Manchester, United Kingdom - Vypr
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Description
Job Title
To be considered for an interview, please make sure your application is full in line with the job specs as found below.Growth Marketing Specialist
Reports to
Sales & Marketing Director
Location/work pattern
Hybrid – 1/2 days per week in Manchester HQ
Salary
40, ,000 GBP per annum + bonus
What we do
Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market- leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.
We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.
Things that you will do
What you will be responsible for