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    Insight Analyst - London, United Kingdom - MSQ

    MSQ
    MSQ London, United Kingdom

    8 hours ago

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    Description

    MSQ Data is a centralised data team that sits at the heart of MSQ, the UK's fastest growing multi-disciplinary marcomms group. We are a growing team of market leading, best-in-class specialists, based in our HQ in Covent Garden. Working closely with all MSQ agencies, who may be providing CRM, media planning & buying, PR or specialist marketing services, we fuse the very best in data insight, smart tech and creativity to drive commercial leaps for its clients.

    MSQ Data works in both the B2C and B2B sectors for a range of global clients developing data strategies, insights and martech solutions for delivery in the UK and worldwide.

    We provide a highly supportive and stimulating environment for those who want to collaborate with other data specialists to create impactful and effective data solutions for clients.

    We're looking for an Insight Analyst to be responsible for delivering data insight for our clients, helping to inform marketing strategy and creative development. This is an exciting new role, working directly into the Insight Manager and collaborating with the wider team of data specialists, playing a crucial role in helping the business to generate new business and win new clients by using data-driven insight to support pitches and new business proposals across our agencies within the MSQ Group.

    This opportunity would suit a data-driven, enthusiastic and proactive problem-solver with an eye for detail, and the ability to understand marketing challenges.

    The role will be based in MSQ's London office (Covent Garden) typically three days per week, with the remaining days working from home.

    About the role

    The Insight Analyst will be delivering insight, using a range of data sources, to help inform the development of marketing strategy, and creative and content development. Collaboration is key to this role - working closely with other analysts, strategists, account and campaign delivery teams as well as multiple client stakeholders globally, across varied projects and new business pitches.

    Key responsibilities include:

    • Support new business pitches and proposals by creating and visualising insight that demonstrates understanding of clients' customers, their market and business challenges. Including, but not limited to: Target audience profiles / segmentations

    Customer journey touchpoints, needs and pain points

    Product / brand sentiment

    Product / brand preference

    Key conversation topics

    Media preferences and consumption

    Competitor landscape

    • Identify the most appropriate data sources, tools and methodologies needed to answer insights briefs or requests
    • Use a range of 3rd party data and tools to analyse appropriate data and extract findings that are relevant and meaningful
    • Provide data-based evidence that supports creative development and/or campaign strategy
    • Present findings in a clear, visual way that helps to tell a story in line with the wider creative and/or campaign strategy
    • Collaborate with data, strategy, creative and account teams around the partnership to deliver valuable insight
    • Help to drive a data-driven culture within the agency to ensure that all decision making is informed by insight
    • Attend and present at internal meetings, in person or over video call, and occasionally attend and present at client meetings

    About you

    You'll probably be in the early stages of your career, working in the world of marketing data and insight. You will naturally be an analytical thinker, with the passion and proactivity to learn and help drive a data-driven culture within our agency, ensuring all decision making is driven by insight.

    • Professional experience working within a data/insight delivery team
    • Experience using the at least some of the following, or similar, tools:
    • 3rd party audience tools (e.g. YouGov, GWI, TGI) to understand audience profiles, behaviours, attitudes, preferences etc.
    • Social listening tools (e.g. Netbase, Brandwatch, Meltwater, Sprinklr) to identify product/brand sentiment, emotional analysis and key conversation topics
    • Keyword search tools (e.g. Google Trends, , SimilarWeb) to identify related search terms, search trends, questions and share of search
    • Google Analytics and/or Adobe Analytics to understand website performance, content preferences and customer journeys
    • Experience with customer survey research tools (e.g. Google Surveys, OnePulse, YouGov Direct, Kantar)
    • Experience of building dashboards in visualisation tools such as Tableau or PowerBI
    • Proficient use of Excel and PowerPoint
    • Good data visualisation skills
    • General understanding of statistical techniques (e.g. significance testing, sampling)
    • Strong communication and collaboration skills
    • Ability to perform effectively to tight deadlines in a fast-paced team environment
    • Knowledge of different marketing channels (particularly media, CRM and social) and the applications of data within them
    • An enthusiastic and collaborative mentality; passionate about working with other disciplines to produce the best outcomes for clients and keen to learn

    Understanding and experience of any of the following would be advantageous:

    • Campaign Management tools (CRM), in particular, Salesforce, Adobe
    • DCO & DAM solutions (e.g. Bynder, Jivox)
    • CDP's (e.g. Salesforce, Twilio Segment)
    • Analytic platforms (e.g. Azure, Dataiku)
    • Social analytics tools (e.g. Netbase, Quid, BrandWatch, Meltwater)
    • Intelligence tools (e.g. GWI, YouGov)
    • Data analysis tools (e.g. R, Python, SQL)
    • Digital marketing platforms (e.g. FB Ads Manager, LinkedIn, TikTok)

    Creating an inclusive environment

    We love what we do, and our people are what makes us who we are. We want to ensure that everyone in the team feels supported and can be the best version of themselves in the work environment, with wellbeing being central to this. Our Group Diversity & Inclusion Council is dedicated to learning, education and sharing ideas that will break down barriers whilst strengthening our existing inclusive initiatives. We're striving for equal opportunities for all, and for a workplace environment in which every team member is comfortable, informed and open to change.

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