Adedayo Okunade

KEY SKILLS AND TOOLS

CAREER SUMMARY

Digital Business Analyst (Digital Web & Ecommerce).

McGraw HILL                                                                                                                         (Dec2022 - Present)

Outline:  The primary aim of this project was to enhance the functionality of the McGraw Hill International's Magento-based e-commerce platform. The focus was to improve user experience and customer satisfaction, fostering a seamless online shopping experience that is both efficient and engaging. 

Project 1: Enhanced Product Pages with Page builder.

Project 2: Enhanced web search.

Project 3: Blog fixing.

Project 4: Template Libraries Enhancement

Key Responsibilities:

• Digital Strategy Formulation: Played an instrumental role in devising and executing the digital strategy for e-commerce platforms, ensuring alignment with McGraw Hill's overarching business objectives.
• Stakeholder Engagement and Requirement Elicitation: Conducted comprehensive engagement activities with stakeholders to gather, analyse, and outline business requirements for the augmentation of web and e-commerce platforms, ensuring these aligned with the broader digital strategy.
• Project Road mapping: Facilitated workshops, interviews, presentations, and walkthroughs to forge a clear roadmap delineating project deliverables and key milestones.
• Process Documentation: Prepared meticulous documentation of process flows for web and mobile applications using tools like Visio.
• UX/UI Partnership: Fostered close collaboration with UX/UI teams to translate business requirements into impactful user experiences, ensuring the digital platforms are user-friendly and effective from the customer's perspective.
• Technical Intermediary: Acted as a conduit between the technical development teams and business stakeholders, ensuring that developed solutions are well-aligned with business requirements.
• Communication and Reporting: Regularly updated stakeholders on key performance indicators (KPIs), project developments, and potential risks, ensuring transparency and inclusivity in project progression and digital performance metrics.
• Requirement Specification: Precisely defined both functional and non-functional requirements.
• Project Documentation: Authored comprehensive epics and user stories with acceptance criteria in BDD, utilizing tools like JIRA/Confluence.
• Product Ownership: Assumed the role of product owner to prioritize requirements for upcoming sprints.
• Third-Party Collaboration: Coordinated with third-party providers, such as Marketo, to grasp integration requirements.
• Stakeholder Meetings: Organized review sessions with senior stakeholders and design teams, ensuring that prototypes fulfil business requirements.
• Scrum Master Role: Facilitated Scrum events such as daily stand-ups and sprint planning sessions, leveraging Scrum methodologies.
• Retrospective Meetings: Coordinated retrospective sessions with the development team, encouraging reflection and continuous improvement.
• Teamwork: Collaborated effectively with a team comprising 6 developers and 5 testers, both on-site and offshore, fostering a productive work environment.
• Agile Scrum Environment: Thrived in an Agile Scrum setting with bi-weekly sprint iterations, ensuring effective and timely project execution.

Key Achievement:

• Digital Strategy Implementation: Successfully implemented a comprehensive digital strategy that increased web traffic by 30% and boosted e-commerce sales by 20%.
• Troubleshooting and Problem Resolution: Solved a persistent technical issue that was causing a significant drop in site performance, restoring optimal performance, and improving customer satisfaction rates.
• User Experience Enhancement: Collaborated with UX/UI teams to revamp the e-commerce platform, leading to a 30% decrease in cart abandonment rates.

TIEGE CONSULTING LTD                                                                                           JAN 2022 – Dec 2022.

 Digital BUSINESS ANALYST 

Outline: Facilitated the efficient and high-quality implementation of an E-commerce platform (SAP Hybris) with the aim of bridging the gap between sellers and African Markets. Utilised Agile methodology. 

Project 1: Digital transformation project with API development.

Project 2: Website integration with e-wallet and additional payment methods

Key Responsibilities:

• Requirement Identification: Engaged with stakeholders to comprehend their needs for the digital transformation project, with a focus on API development specifics.
• Project Strategy: Collaborated with project management and technical teams to establish the project's scope, objectives, deliverables, and timeframe.
• API Development Collaboration: Partnered with software developers and system architects to design APIs that meet business requirements and conform to industry standards.
• Test Strategy and Execution: Formulated and implemented testing plans to verify the developed APIs' functionality, reliability, performance, and security.
• Stakeholder Engagement: Provided consistent updates on project status, risks, and challenges to stakeholders, ensuring their feedback was effectively integrated into the project.
• Requirement Analysis: Conducted a thorough analysis of requirements needed for the integration of e-wallet and additional payment methods into the existing website.
• Vendor Communication: Liaised with e-wallet and payment gateway vendors to comprehend integration specifications, restrictions, and potential hurdles.
• Integration Assistance: Provided support to the technical team during the integration process, ensuring the final solution aligned with business objectives and offered a seamless user experience.
• User Acceptance Testing Leadership: Defined test cases and spearheaded user acceptance testing to confirm the functionality of the integrated payment methods.
• User Training: Crafted and delivered educational resources to guide end users on the utilization of the new payment methods.
• Business Analysis Leadership: Directed the business analysis function, overseeing tasks such as design, development, architecture, integration, and production support.
• Requirement Collection: Facilitated requirement gathering through interviews and workshops with stakeholders and subject matter experts.
• New Functionality Feasibility: Assessed the feasibility of new system functionalities and drafted epics, detailed user stories, and acceptance criteria.
• Business Case Formulation: Developed business cases, documented use cases, and ensured alignment with the broader business strategy.
• Functional Analysis and Process Modelling: Conducted functional analysis, software design, and the generation of business process flow diagrams.
• User Story Documentation: Drafted detailed user stories for order and product catalogue workflows, collaborating with developers on prototype designs.
• Solution Verification: Planned and conducted tests to ensure the developed solution fulfilled business requirements.
• Progress Tracking and Backlog Management: Monitored team progress and shared updates using Jira, while effectively managing the requirements backlog.
• Scrum Master Support and Agile Guidance: Assisted the Scrum Master in conducting Scrum events, and mentored project teams within Agile environments to enhance their productivity and efficiency.

Key Achievements:

• Efficiency in Requirement Translation: Successfully converted business needs into both functional and non-functional requirements, resulting in a reduction of project delays by a significant 20%.
• E-commerce Solution Design and Evaluation: Pioneered the design and assessment of the e-commerce solution, leading to a remarkable 25% increase in revenue within the initial three months post-launch.
• Agile Mentorship: Provided valuable mentorship to project teams in Agile environments, facilitating a noteworthy increase in team productivity and efficiency by 25%.

TRITEK CONSULTANCY LTD                                                                                  JAN 2021 – DEC 2021

ROLE: DIGITAL BUSINESS ANALYST 

Project description: Spearheaded a project to upgrade and refine the organization's artificial intelligence analytics platform, bolstering data trend analysis capabilities for the entire staff and client base.

HEALTH SERVICE LABORATORY / NHS                                                               JAN 2020 – DEC 2020

ROLE: BUSINESS PROCESS ANALYST

Project Description: Held responsibility for the comprehensive gathering of requirements from diverse business units, effectively documenting and sharing these with the larger teams, including upper-level management.

KINGS HOSPITAL / VIAPATH /NHS                                                                          JUL 2016 – DEC 2019

ROLE: JUNIOR DATA BUSINESS PROCESS ANALYST

Project Description: Assisted in the data migration to the Laboratory Information Management System (LIMS), a tool crucial for the hospital to efficiently handle laboratory samples and related data.

• SCRUM Fundamentals, Certified by SCRUM                                                                    
• Foundation in Business Analysis – BCS/ISEB    
• Requirements Engineering – BCS/ISEB