Joseph Odeh

Results-driven Business Analyst with a passion for leveraging data-driven insights to drive strategic decision-making and operational excellence. With a keen eye for detail and a strong analytical mindset, I excel in identifying business opportunities, optimizing processes, and delivering impactful solutions.

Throughout my career, I have collaborated with cross-functional teams to gather and analyze complex business requirements, translating them into actionable recommendations. I am skilled in conducting thorough market research, conducting gap analyses, and developing comprehensive business cases to support decision-making at all levels.

My strong analytical skills, combined with my ability to effectively communicate complex concepts to both technical and non-technical stakeholders, have proven invaluable in facilitating collaboration and driving project success. I am adept at utilizing industry-standard tools and technologies to extract, transform, and analyze data, providing valuable insights that inform strategic initiatives and improve operational efficiency.

As a business analyst, I am highly adaptable and thrive in dynamic environments. I am comfortable working on multiple projects simultaneously and possess excellent time management skills to meet deadlines without compromising quality. My commitment to continuous learning ensures that I stay updated with the latest industry trends and best practices, enabling me to bring innovative solutions to the table.

If you are seeking a dedicated and results-oriented business analyst who can leverage data-driven insights to fuel growth and optimize business processes, I would be delighted to connect and explore potential collaborations.

I have about 6 years of experience as a business analyst and 16 years of experience in sales and customer development.

London School of Informatics, Business Analyst – (Remote)          May 2023 – Date

• Conduct research and analysis to support ERP (Enterprise Research Planning) companies in gaining a competitive edge.
• Collaborate with senior business analysts to gather and compile data using data visualization tools like Excel, providing meaningful insights to drive improvement.
• Actively participate in in-house workshops to enhance industry knowledge and stay updated with the latest trends and best practices.
• Contribute to the preparation and delivery of presentations for client and stakeholder meetings, facilitating productive discussions.
• Effectively communicate strategies and findings to the analyst team, receiving valuable feedback to refine business observations and approaches. 

10Alytics, Business Analyst – (Remote)        Nov 2022 – Apr 2023

• Implemented new and improved processes which significantly improved the flow of operations by 54%.
• Successfully automated existing company reports, reducing reporting time from 24 hours to 5 hours.
• Completed the analysis of the company’s corporate sales processes, and reduced manpower time wastage by 50%.
• Managed four (4) concurrent projects satisfactorily and drove them to completion with minimal supervision.

Digital Echoes, Business Analyst (Remote Intern)                      Feb 2022 – Oct 2022

• Cleaned and preprocessed data.
• Requirement elicitation, gathering, and documenting.
• Conducted SWOT analysis for business review/decision support and performed a gap analysis to improve processes.

Olam International, General Manager                                             May 2019 – Date

• Satisfactorily designed a project roadmap to manage all stakeholders’ expectations.
• Providing people with leadership and cross-functional synergy for the successful implementation of sales plans and strategies.
• Implements Business strategies to build volumes to meet annual targets as aligned with the company’s objectives.
• Developed a sustainable and effective strategy for penetration into the business space in Nigeria, leading to a 23.7% increase in the revenue of the company in the first year and a 34% increase in the second year. 

Olam International, Regional Business Manager (Ghana)         Apr 2017 – Apr 2019

• Provided sustainable solutions to issues and risks to business processes, consequently saving the company losses in millions of Cedis. 
• Created a fluid working environment with cross-functional team members, increasing productivity levels by 63%
• Met and surpassed the company's expectations in the delivery of projects satisfactorily.
• Mentored and trained over 17 junior staff.

Flour Mills of Nigeria Plc., Regional Sales Manager - North                                                                                                                                   Sep 2014 – Mar 2017                                                                                           

• Implemented Marketing/ Sales strategies to build volumes to meet set targets of products (GPF, GPCF, GPS, etc.)
• Coordinated Sales activities within the Northwest, Northeast, and North Central Region
• Ensured consistency and adherence to brand standards and quality control protocols for all outbound sales deliverables.
• Accelerated market demand through well-packaged and thoughtfully designed Sales solutions and programs to drive topline Sales revenue.
• Trained and Mentored Field Sales Representatives (Officers and area Managers) and ensured achievement of regional targets.
• Provided backup support to trade and resolved all customer complaints and conflicts between the trade and company/rep.
• Coordinated and reported all sales activities including market / competitive intelligence within the region to the sales management team.

1. Key Achievements

• Best sales manager 2013/2014, 2014/2015, 2015/2016 FY.

Flour Mills of Nigeria Plc., Area Sales Manager - Northwest                                                              Jul 2010 – Sep 2014            

• Ensured Individual Sales Officers met their targets by managing and supervising their activities.
• Ensured Customer retention and loyalty by developing and managing customer relationships.
• Professionally handled enquiries and complaints from customers
• Involved in gathering user requirements during the digitalization of the salesperson’s order-generating interface.

Flour Mills of Nigeria Plc., Sales Officer – Marketing North Area                                                     Jun 2006 – Jun 2010         

• Developed new accounts/markets within the assigned territory.
• Professionally handled enquiries and complaints from customers 
• Implemented agreed sales plan for core business activities and products for customers within the assigned territory, encompassing targets and performance measured against sales volume, customer retention, and gross margins within highbrow areas in Kano, Zamfara, Katsina, and Jigawa States

Project Life (NGO), Project Manager.                                                                                                  Nov 2004 – June 2006      

• Coordinated referral activities and represented the organization in all referral meetings with the Global HIV & AIDS Initiative of Nigeria (GhAIN).
• Creativity/Innovation: Developed new and unique ways to improve the operations of the organization and to create new opportunities.
• Lead: Positively influenced others to achieve results that were in the best interest of the organization.
• Solve Problems: Assessed problem situations to identify causes, gathered and processed relevant information, generated possible solutions and made recommendations and/or resolved the problem.

Hands-On Institute of Information Technology, Acting Marketing Manager.                                 Mar 2004 – Oct 2004       

• Coordinated a comprehensive marketing program that is result-oriented.
• Coordinated direct customer sales in key areas, ensuring achievement of batch targets.

Ambo-Liz & Sons, Sales Planner/Analyst                                                                                            Feb 2001 – Feb 2004        

• Evaluated and monitored off- and on-site inventory levels to guarantee product availability.
• Created and prepared sales quotations, set up new accounts, and negotiated terms.
• Periodically analyze client's business requirements and processes through document analysis, interviews, workshops, and workflow analysis.

B Sc Mathematics (1999) 

MBA (2010)