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Digital Marketing Officer - Manchester, United Kingdom - Cti Digital
Description
As a Digital Marketing Lead (Growth Team) at CTI Digital, you will lead the strategic planning and execution of a range of digital marketing services (SEO, PPC, Social, Influencer, Email) working with the specialists in those teams to deliver the work.
You'll ensure the team of digital marketing specialists who comprise the Growth team understand our clients' objectives, we have solid strategy to achieve the objectives and we have translated the strategy into an actionable plan.
You will cultivate strong relationships with both clients and colleagues, driving the client's growth through the delivery of exceptional digital marketing services.
Lead the communication and collaboration between the client and the digital marketing team as the primary point of contactLead the execution of digital marketing campaigns across various channels
Take ownership of the creation of comprehensive and clear briefs for internal teams, detailing project objectives, KPIs, and requirements
Ensure realistic project and campaign goals are formulated and agreed upon
Analyse and report campaign performance metrics, identify areas for improvement and proactively recommend data-driven optimisations to enhance campaign effectiveness
Strategically distribute budgets across diverse digital marketing channels, ensuring optimal utilisation to achieve maximum ROI
Conduct research and analysis to gain a comprehensive understanding of the client's industry landscape and current performance
Independently develop and present digital marketing strategies and proposals aligned with client objectives
Provide clients with regular updates on budget utilisation, showcasing your ability to manage financial aspects with precision and transparency
Keep abreast of industry trends, emerging technologies, and changes in digital marketing platforms
Make sure the team and clients are aware of industry changes relevant to their projects
Solid understanding of the digital marketing landscape
~4+ years experience in a digital marketing role in a digital agency environment
~ Ability to develop digital marketing strategies and think strategically about how to achieve a growth objective and how to carve up a budget accordingly
~ Ability to independently manage digital marketing projects
~ Knowledge of social, paid, SEO, email and how they should work together to grow a business
~ Reporting expertise using Analytics data
Experience of project management systems like Jira
Experience of working with senior stakeholders on the client's side
Location:
Our head office is Manchester city centre (Ancoats) - we adopt a hybrid working model (2 days in the office per week)
Why CTI Digital?
Having recently received a £25 million investment, CTI is now on an accelerated path with growth in several areas across the business and its other brands.
We are committed to ensuring our employees have the best possible opportunities to learn and develop along the way, offering continued professional development days for all levels of the business with a dedicated budget.
We pride ourselves on providing high-quality services to clients and recognise the hard work that our staff do that's why we also offer many other benefits including:~28 days annual leave, in addition to the bank holidays
~ Six days per year for your continuing professional development (CPD)
~ Personal training and development fund
~ Bonus scheme
~ Health cash plan
~ Cycle-to-work scheme
~ Life assurance scheme
~ Flexible working hours
~ Employee Assistance Programme
~ Pension 4% matched
~ Free breakfast on a Monday (if in the office)
~ At CTI Digital, we are committed to fostering an inclusive, equal and diverse workplace. If you are a skilled professional with a passion for digital transformationto help businesses succeed, we would love to hear from you. You can also find out more about our work with equality, diversity and inclusion here .
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