Jobs

    PPC Manager - Manchester, United Kingdom - The Portfolio Group

    The Portfolio Group
    The Portfolio Group Manchester, United Kingdom

    5 days ago

    The Portfolio Group background
    Permanent, Full time
    Description
    PPC Superstars we want to hear from you


    We are proud to present an exclusive opportunity to collaborate with our esteemed client, a market leading health and wellbeing network that has positively impacted over 15 million lives.

    As they continue their mission, they seek a dynamic PPC Manager to join their team.

    Renowned for delivering the most comprehensive employee assistance program available, our client offers round-the-clock support services to organizations of all sizes and sectors, as well as to individual users and their families.

    Furthermore, we are thrilled to partner with a highly successful B2B powerhouse nestled in Manchester.


    With a stellar reputation for growth, they're on the lookout for a PPC superstar to elevate their already stellar marketing team.

    This is a golden ticket to join a forward-thinking company at the forefront of Employee Assistance Programs (EAP) and Occupational Health (OH) services, renowned for their people-first ethos

    Day To Day

    Lead the global paid media strategy, initially within the UK and ROI, ensuring best practice is being followed.
    Defining, measuring, and evaluating relevant paid media KPIs
    Manage the planning, building, and reporting of multiple paid media activity across the UK and ROI, going beyond paid search, social, and programmatic display
    Continuous development of accounts through A/B testing
    Work cooperatively with other channel managers to create a seamless and integrated approach
    Collaborating with wider teams across SEO, CRM, UX, CRO
    Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast
    Reporting to stakeholders across UK and international territories
    Work with the Head of Digital Growth and the Sales Director to reach channel growth targets

    Essential Skills

    4+ years of experience managing lead gen paid media activity with large monthly budgets
    Exceptional knowledge of Paid Media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and Programmatic Display
    Able to propose long-term strategies and create long-term testing plans related to account growth

    You have the ability to leverage analytical insights from both GA4 and offline data sets to improve lead quality, improve conversion and increase leads.

    Experience conducting fair AB tests and conducting PPC account optimisations on a large scale
    Not afraid to challenge and be open to challenges
    Naturally creative whilst using data to drive every decision

    P46090CC


    INDMANS
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