Jobs

    PPC/ Paid Search Manager - Manchester, United Kingdom - The Portfolio Group

    The Portfolio Group
    The Portfolio Group Manchester, United Kingdom

    3 weeks ago

    The Portfolio Group background
    Description
    PPC Superstars we want to hear from you

    We are proud to present an exclusive opportunity to collaborate with our esteemed client, a market leading health and wellbeing network that has positively impacted over 15 million lives.

    As they continue their mission, they seek a dynamic PPC Manager to join their team.

    Renowned for delivering the most comprehensive employee assistance program available, our client offers round-the-clock support services to organizations of all sizes and sectors, as well as to individual users and their families.

    With a stellar reputation for growth, they're on the lookout for a PPC superstar to elevate their already stellar marketing team.

    This is a golden ticket to join a forward-thinking company at the forefront of Employee Assistance Programs (EAP) and Occupational Health (OH) services, renowned for their people-first ethos
    Manage the planning, building, and reporting of multiple paid media activity across the UK and ROI, going beyond paid search, social, and programmatic display
    Continuous development of accounts through A/B testing
    Collaborating with wider teams across SEO, CRM, UX, CRO
    Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast
    Work with the Head of Digital Growth and the Sales Director to reach channel growth targets
    Exceptional knowledge of Paid Media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and Programmatic Display
    ~ Able to propose long-term strategies and create long-term testing plans related to account growth
    ~ You have the ability to leverage analytical insights from both GA4 and offline data sets to improve lead quality, improve conversion and increase leads.
    ~ Experience conducting fair AB tests and conducting PPC account optimisations on a large scale
    ~ Naturally creative whilst using data to drive every decision

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