Marketing Executive - Marden, United Kingdom - FD Platinum Limited

FD Platinum Limited

Verified Company

Marden, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Background

The Marketing Executive is a key member of our team responsible for managing, executing and optimising integrated marketing campaigns for our brands - FD Platinum, Go Group, Realm and Eagle Relocations.

As the Marketing Executive at Go Group et al, you will report into the Head of Brand Communications.

Main Duties/Responsibilities

Develop and execute social media strategies across various platforms.
Create and curate engaging content for organic social media campaigns and manage paid social media advertising campaigns, including budget allocation and performance tracking.
Build and maintain an engaged online community by responding to comments, messages and enquiries and foster positive interactions and usergenerated content within the community.
Plan and execute marketing campaigns, including influencer partnerships and affiliate marketing.
Develop and distribute regular newsletters to keep subscribers informed about Company updates and relevant content.
Launch and optimise online advertising with Google Adwords, Meta etc to increase Company brand awareness.
Stay current with advertising technology trends and tools to implement datadriven advertising strategies and campaigns.
Be actively involved in SEO efforts (keyword, image optimisation etc).
Use advertising technology and platforms to reach, target and convert potential customers effectively.
Analyse and measure campaign performance and use data insights to make datadriven decisions and improve marketing strategies using a variety of web analytics tools (Google Analytics, WebTrends etc).

Requirements:

Experience:

Bachelor's Degree in Marketing, Business or related field is desirable.
Experience working with web analytics tools.
Experience with creative content writing.
Previous experience using ZOHO is desirable.
Design experience using Cana, Adobe suite etc is desirable.
An understanding of web page optimisation (design, content, hosting etc.).
Working knowledge of ad serving tools.
Experience of working for an international business would be advantageous.

Skills:

Excellent written and verbal communication skills.
Strong analytical and problemsolving skills.
Creative thinking and an eye for detail.
Ability to manage multiple projects and deadlines simultaneously.
Resilient, open, collaborative, detail focused and handson.
Proven effectiveness to manage relationships with key clients and/or customers.
Additional language skills would be advantageous but not essential.

Attitudes/behaviours:

Team player.
Able to question and challenge in all areas of business activity.
Energetic, engaging and positive approach.
Self starter.
Proactive.
Confident.
Works at pace and achieves tight deadlines.
Drive for results.

Company Values:

The Company Values are a part of who we are, our people and how we operate. They were developed by our staff for our staff.

They are integral in our recruitment process, our appraisal programme and how we act and behave on a daily basis.

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Customer Experience - by putting the customer experience above all else by delivering exceptional service every time, by always focusing on the details
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Making the impossible possible

Always creating solutions and new opportunities

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Agility & Adaptability - by working quickly, seamlessly and cohesively
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No idea too crazy to share - by being ahead of the curve and challenging the norm
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Teamwork

By playing our part, working together, we care passionately about what the company is striving to achieve

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Integrity - by having strong work ethics, sound judgment, honesty, respect and trust
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Accuracy - by taking pride in our attention to detail
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Our people - we create an inclusive environment where everyone can be themselves, thrive and reach their full potential

Job Types:
Full-time, Permanent

Salary:
£25,000.00-£35,000.00 per year

Benefits: