- Produce and execute all email campaigns (B2C, B2B & B2E) including building emails from templates and HTML, copywriting, graphic design, asset coordination and scheduling.
- Manage and execute digital marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Provide regular campaign performance reports and analytics.
- Maintaining and manage multiple customer databases, building effective target audiences for each campaign.
- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, and trends. Whilst complying and maintaining knowledge of email regulations and best practice.
- An attractive salary which will grow in line with your ongoing development and impact
- Bonus scheme based on company performance
- 25 days holiday (which increases with long service) + birthday off with an opportunity to purchase up to 15 extra days
- Training opportunities for continuing professional development
- Onsite subsidised staff restaurant
- Car and pension salary sacrifice schemes
- Cyclescheme
- Exercise classes
- Paid time off for volunteering
- Consultations with our Fit 4 Life expert
- Social events throughout the year
- Exclusive company discounts
- Life assurance
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Email Marketing Specialist - Banbury, United Kingdom - Prodrive
Description
Our Brand& business has over 20 years' experience in creating merchandise collections for clients from all sectors. We offer an end-to-end service from design, production and quality control, through to supporting sales and marketing activity and distributing collections worldwide. Through distinctive design and uncompromising production quality, we express the brand's essence and personality across the range, with roots in motorsport as a subsidiary of Prodrive.
We are looking for an Email Marketing Specialist to oversee our client brand's email campaigns from initial market research and audience segmentation to content creation and results analysis. You will work closely with colleagues across the business to ensure brand integrity and consistent messaging across all channels whilst maximising information and idea sharing, enhancing our brand's awareness and engagement.
Key responsibilities:
Who are we looking for?
Our ideal candidate will have a degree in Marketing Management, Advertising, Communications or similar, with a proven experience in designing high-performance marketing campaigns. You will have demonstrated ability using creative design software, and experience creating, editing, and problem-solving responsive HTML/CSS code. You will have outstanding copywriting and copyediting abilities, with knowledge of email regulations, best practices, and international compliance.
What can we offer you?
We are an equal opportunities employer
At Prodrive we are committed to attracting and nurturing the best talent and creating an inclusive workplace. We value individual differences and diversity amongst all staff so that everyone has the widest opportunities to maximise their potential. We aim to ensure that no job applicant is placed at a disadvantage by practices or requirements which disproportionately impact protected groups and which are not justified by the demands of the job. If you feel you are right for this role, we welcome your application.
Come and make a difference.
