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    Director of Planning Private - London, United Kingdom - Digital Agency Network

    Digital Agency Network
    Digital Agency Network London, United Kingdom

    2 weeks ago

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    Description
    Croud is looking for a Planning Director to join their team in London.

    Croud is a digital marketing agency with a unique business model, recently named a Sunday Times Best Place to Work 2023.

    Croud combines talent, custom-built tech, and a crowd-sourced network of digital experts to automate processes and deliver impactful results.

    The agency, founded in 2011, offers services such as SEO, PPC, content, programmatic, paid social, and analytics for top brands worldwide.

    Croud is at the forefront of the digital marketing industry, working with leading brands across 122 markets. As part of its growth strategy, the agency is seeking an experienced Planning Director to revolutionise account planning. The goal is to blend established tools, techniques, and data-driven insights to create brand and performance solutions for clients.

    The ideal candidate is a digitally-savvy comms planner with expertise in interpreting data, understanding digital measurement, and targeting for media campaign planning.

    The role involves using audience and market insights to guide planning work, collaborating with clients to solve problems, and actively participating in campaign planning stages.

    The Planning Director will contribute to real-time performance monitoring, providing insights to channel experts and assisting in building a comprehensive view of campaigns.

    Additionally, the position entails involvement in planning and pitching for new business opportunities and contributing to the agency's continuous growth.

    Please note Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

    Collaborate closely with senior client stakeholders to identify and address critical marketing challenges, while fostering internal collaboration with various teams at Croud to synthesise cohesive plans
    Conduct cross-channel media planning to ensure that investment decisions made on behalf of clients are thoroughly informed by all available data
    Supervise measurement and testing strategies across channels, with a focus on driving continual improvements in performance
    Oversee audience, market, and competitor intelligence projects to ensure the generated insights are both meaningful and actionable
    Contribute to the revenue growth of Croud through expanding existing accounts and actively participating in business development efforts
    Possibly requiring travel to other Croud offices or client meetings as an integral part of the role
    Demonstrable in-depth experience as a Planner or Account Director. We're open to candidates from comms, media or digital planning backgrounds, or who currently work in strategy roles
    Experience of campaign planning that has driven demonstrable results for clients
    Experience in CPG and/or Multi Brand Retail a bonus, but not a requirement
    Extensive experience of presenting to clients and 'selling-in' ideas, and of working closely with senior stakeholders to understand their business objectives
    Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
    Hands-on experience of industry planning & insight tools is a nice-to-have. Excel/GSheets, Powerpoint/GSlides
    We are committed to offering development opportunities alongside a support system of regular performance reviews. Croud offers competitive starting salaries alongside numerous company benefits.

    On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

    ~25 days holiday a year
    ~ Annual performance bonus
    ~ Recruitment referrals bonus
    ~ Ride to Work scheme
    ~ Season Ticket loan
    ~ Free fruit, breakfast cereals, snacks and tea & coffee
    ~ Free home office chair and screen
    ~ Medical cash plan
    ~ Agile Working Policy
    ~ Peer to peer recognition scheme 'bonusly'
    ~ Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Croud is an award-winning, global, full-service digital marketing partner, specializing in developing key strategies for sustainable business growth.
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