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    Campaign Measurement Research Manager - London, United Kingdom - Bloomberg

    Bloomberg
    Bloomberg London, United Kingdom

    3 weeks ago

    Bloomberg background
    Full time
    Description

    Bloomberg Media makes global business leaders smarter, faster with breaking news, expert opinion and proprietary data delivered on every platform, across every time zone.

    com, Bloomberg Television, Bloomberg Originals, Bloomberg Radio, Bloomberg Mobile, Bloomberg Businessweek, Bloomberg Markets, Bloomberg Live or any of our other platforms.

    We publish in more places than any other media company does.


    Bloomberg Media is looking for a Campaign Measurement Research Manager to join its Data Science & Insights team to measure the success and effectiveness of commercial partnerships.


    You will help a variety of advertisers across a range of industries measure the effectiveness of their advertising across the Bloomberg Media ecosystem.

    You'll design, execute and manage research projects in order to prove the value of advertising across Bloomberg ensuring you deliver actionable recommendations to clients.


    Bloomberg Media have technological measurement solutions already in place so you will have the ambition to learn more about data collection and how it complements more traditional research methods.

    Many of our commercial media partnerships are multi-platform, running across digital, TV, video, print, audio, events and sponsored content, so you will have experience developing studies to measure the combined effects of advertising across formats and platforms.

    You will work collaboratively with a roster of research agency partners and will have the ability to influence budget.


    The role is part of an expansion of Bloomberg Media Studios team and follows significant growth in media partnerships among leading business, finance, technology and luxury brands, as well as large-scale projects for governments and multinationals.

    As a result, you will frequently be measuring performance among hard to find and niche audiences on a global scale.

    Reporting to Bloomberg Media Data Science & Insights Team, this is a busy role within a fast-paced team.


    Design, implement and manage multiple research studies that measure advertising effectiveness across Bloomberg Media's multiplatform portfolio, which includes digital, TV, print, social, audio, events and sponsored content.

    Devise appropriate research methodologies in line with client KPIs, as well as writing appropriate questionnaires.
    Build strong relationships with research partners and panel providers in order to create an efficient process.

    Work closely and collaborate with the Bloomberg Media Studios and Sales team, as well as Bloomberg planning and campaign management, pricing and inventory and project managers to streamline the process and ensure clients KPIs are met.

    5+ years of research experience, expertise in media effectiveness and measurement.
    Managing multiple projects simultaneously.
    Media owner/agency/consultancy experience desirable.
    Ability to explain research methodologies in a straightforward way.
    Broad knowledge of publishing and cross platform communications.
    Data savvy.

    This is a great opportunity for a media researcher to take control of Bloomberg Media's measurement programme, working across all media platforms on a global scale and help shape the future of measurement at Bloomberg Media.

    Bloomberg is an equal opportunity employer and we value diversity at our company.

    We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

    Bloomberg provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job.

    Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

    net (Americas), (Europe, the Middle East and Africa), or (Asia-Pacific), based on the region you are submitting an application for.

    Alternatively, you can get support from our disability partner EmployAbility, please contact or -ability.
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