- Lead the way in taking new products to market.
- Fully understand the customer segmentation for the brand you lead and ensure this is embedded into all marketing decisions.
- Work closely with the sales team to develop and deliver corporate and group leads.
- Play a key role in new site openings, travelling where needed.
- Lead the remote site-based Marketing Executive Teams to deliver...travelling when needed.
- Grow, develop, and mentor the site-based marketing teams to grow a talent pipeline.
- Manage cost lines within the set budget, and feed information and insight into the budget build process.
- Collaborate across the business to ensure brand clarity, consistency, and guardianship across all assets.
- Improve and deliver the online presence of the Gravity brand.
- Lead in the creation of new creative concepts across all channels.
- Lead the B2C Marketing for the brand, engaging with the customer through targeted seasonal campaigns and email.
- Manage the website content, updates, new products, blogs and vlogs.
- Lead on the planning and management of events for the brand.
- Work with the designated agency to deliver SEO strategies for the website & improved online presence.
- Understand affiliate marketing & partnerships as a successful route to market.
- Have strong email marketing experience to drive automations and broadcast mail through chosen channels.
- Manage digital marketing campaigns, including all creative aspects to bring the campaigns to life.
- Lead a vibrant organic social media growth for the brand.
- Be creative to ensure high levels of customer engagement.
- Understand marketing and sales data, providing reports to the Marketing and Sales Director, and making improvements for the future.
- Collate campaign data to review the success and learnings for relevant marketing activity.
- Understand customer demographics for each site using designated software.
- You will be degree educated in a relevant subject with at least 5 years working within a similar role. You will have experience in successfully taking a strong brand to market to drive sales and ideally come from a similar leisure environment.
- You will have great experience managing and collaborating with agencies.
- You have strong experience within the leisure sector, wet sales, events and activities.
- You will have a proven track record of managing and developing a team below you and will have a strong desire to create an internal talent pipeline.
- You will have polished presentation skills and an aptitude for data to ensure the correct key decisions are made.
- Creativity is a must
- Ideally experience within a leisure or hospitality business would be desirable. As would the experience or working in a sale driven environment.
- A salary up to £50k
- Career development potential – we love to promote and develop from within
- Discounted rates for Gravity sites and products.
- Employee Assistance Program
- Contributary health insurance
- Subsidised food and drink on sites
- You will be joining a dedicated team, who all pull together in the same direction with the aim of making Gravity the leaders in the market.
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Head of - Wakefield, West Yorkshire, United Kingdom - Marketing
Description
We are Gravity, energise your career with us...
Learn more about the general tasks related to this opportunity below, as well as required skills.
We are Gravity, we are the UK's biggest name in active entertainment. Fun is our key word, where our sites offer up to 30 activities from e-karting to augmented reality bowling, and much more.
Our Gravity Max brand is about to open our third site and we have fantastic growth plans. We are leaders within the Active Entertainment industry, and to help us continue to dominate the market we are now looking for a Head of Marketing to join the brand.
What you'll be doing...
You will oversee everything Gravity Max. Reporting to our Sales and Marketing Director, you will lead the way in taking our products to market. You will fully understand the customer segmentation for the brand and will ensure this is embedded into all marketing decisions.
Each of our Max sites have their own Marketing Executives who you will lead, grow, develop, and mentor. You will also liaise with our head office support teams who are here to assist you in delivering all on brand collateral and campaigns.
We are looking for someone with experience of the big box leisure venues, and ideally you will have a balance of experience from wet sales bars as well as leisure activities such as karting, indoor golf, darts, bowling and VR.
Your main Responsibilities:
Customer and Market
Essential
Knowledge of social media monitoring and scheduling tools (e.g. Sprout social, Hootsuite).
Google Analytics.
Email marketing tools (e.g. Force24, Mailchimp, Dotmailer).
Facebook, Twitter, Instagram, LinkedIn and TikTok.
Office 365 (Word, PowerPoint, Excel and Outlook).
What's in it for you?
