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    Assistant Store Manager - Cardiff, United Kingdom - NEXT

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    NEXT Cardiff, United Kingdom

    3 weeks ago

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    Description

    The Assistant Store Manager drives sales growth as the leader of the customer experience on the sales floor, and has a primary duty of management, actively directing and managing direct reports. Assistant Store Manager is also responsible for achieving results through growing and developing the selling team to deliver individual and team success.

    Key Responsibilities:

    Assists the Store Manager in the overall management of the store

    Assumes total store leadership in absence of the Store Manager and is a partner in the strategic planning of short and long term goals

    Leads the sales floor and drives store results through the selling team

    Leads and develops leaders and associates in various roles and levels including managers and associates

    Manages competing priorities and business complexities in our higher volume stores, while delivering a memorable customer experience

    Develops and executes short and long term strategies to drive top line sales

    Role models, coaches and develops best-in-class selling behaviors

    Leads and inspires associates to unlock individual potential for extraordinary selling results

    Accountable for the development of associates' product knowledge which in turn, enables high performance selling

    Responsible for the talent life cycle of direct reports, including recruitment, hiring, onboarding, training, development, performance management, terminations and succession planning

    Leads direct reports to maintain merchandise presentation standards while selling

    All leadership roles at Victoria's Secret are responsible for:

    Delivering top line sales results and growing the business through business insight to action

    Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)

    Maintaining a focus on bras as the premier product differentiator, to build loyalty and support our "Best at Bras" culture

    Creating emotionally engaging customer experiences, consistent with the brand vision

    Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing

    Building and growing high performing teams

    Leading change through positivity and a growth mindset

    Upholding positive associate relations that lead to engagement in the brand and the team

    Understanding and leveraging visual merchandising filters to create a compelling store environment that grows sales

    Driving operating fundamentals

    Effectively managing and controlling expenses

    Executing store opening and closing procedures

    Creating an awareness of, and building capability in, loss prevention

    Reinforcing store strategy to reduce shrink

    Managing all activities related to providing a safe work environment

    Understanding, demonstrating and enforcing Company values

    Success Measures:

    Sales Comps (Likes)

    Bra Comps (Likes)

    Shrink

    Conversion

    Return on Visit (ROV)

    Payroll

    Associate Opinion Survey (AOS) Results

    Retention of top talent

    Loyalty

    Qualifications - External

    Previous experience leading leaders and teams preferred

    Proven ability to lead a pay-for-performance selling team preferred

    Demonstrates ability to improve customer satisfaction and drive customer loyalty

    Proven ability to effectively delegate, follow up and communicate with all levels of the organisation

    Demonstrates ability to manage complex and competing priorities through time management and organisational skills

    Demonstrates ability to assess talent, coach, develop and manage performance

    Demonstrates business acumen with strong strategic and analytical skills

    Demonstrates excellent visual merchandising skills

    Schedule flexibility that includes evenings, weekends, holidays, and non-business hours

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