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    Data Insights Analyst - Alcester, United Kingdom - Digital Waffle

    Digital Waffle
    Digital Waffle Alcester, United Kingdom

    1 week ago

    digital waffle background
    Description
    Job description
    Data Insights Analyst (Python, SQL, Marketing)

    Location: Alcester (Warwickshire) / Hybrid
    Salary: Up to £45,000

    Keywords in the role: Data Analyst / Insights / Marketing / Digital Agency / SQL / Python / Data Visualisation

    Career Opportunity

    An exciting opportunity has come up to work for a truly innovative organisation located in Alcester (Warwickshire), as they plan to grow the Data and Insights team.

    They have the motto of "We back everything we do through insights and data", so you will be an essential part of the team in driving the analytical thinking that our teams require to help validate their hypotheses. You will be instrumental in consulting informed insights that will therefore guide our client's strategy for ongoing digital transformation.

    Over time this is likely to open up a further opportunity for you to build a supporting team to
    assist you in your expertise and ensure data is at the forefront of all our client's road maps xpertise and ensure data is at the forefront of all our client's roadmaps

    We're looking for a talented Marketing Data Analyst, who leads the development of data
    models and execution of visual reports that drive fact and define opportunities to enhance
    decision-making.

    Your role will be integral in helping to deliver the product roadmap for marketing data
    analysis across all of our client partners. This will require you to be a strategic thinker,
    defining right-fit solutions and opportunities. As well as a senior voice, being able to
    confidently showcase your knowledge and passion to your colleagues & clients.

    Day-to-day Responsibilities

    ● Analysing and interpreting data: apply statistical techniques and data visualisation tools to analyse the collected data, uncovering patterns, trends, and insights
    ● Communicating data-driven insights: effectively communicate findings to the output teams, product managers, and stakeholders.
    • Development of data visualisations/dashboards: Present data in a clear, concise, and visually appealing manner
    ● Gathering and cleaning data: responsible for collecting relevant data from various sources, such as user behaviour analytics, customer feedback, and product usage metrics
    ● Define and develop: implement frameworks for measuring, reporting, analysing, and
    benchmarking marketing results to enhance decision-making
    ● Measuring and tracking progress: establish key performance indicators (KPIs) or OKRs to measure the impact of product changes and track progress towards goals
    ● Providing data-driven recommendations: use insights to provide recommendations for
    product improvements, feature prioritisation, and user experience enhancements
    ● Supporting data-driven decision-making: play a crucial role in fostering a data-driven culture within the iterative output teams
    • Future planning: Incorporate AI and ML models into data streams to create predictive analysis models, informing business decisions ahead of time
    Experience required for the opportunity:

    ● Ability to read and analyse data to make informed decisions - Strong knowledge and
    understanding of analytics software and user behaviour tools
    ● Confident working background with data lakes such as BigQuery or Snowflake
    ● Experience visualising data through tools such as PowerBI, Looker Studio, Tableau Proven experience with presenting comprehensive reports on data analysis findings and
    recommendations
    ● Experience in Python / SQL
    ● Past experience of handling large complex data sets
    ● Strong analytical skills with the ability to unify/collate data and analyse/interpret to ultimately define actions
    ● Experience in Python / SQL to manage, transform and overlay models onto our data
    Preferred Previous Experience
    ● 4+ years of experience in a Data Analyst role - working with marketing data
    ● Agency & client-facing background
    ● Working experience with performance, development and user experience teams
    ● Experience managing and mentoring other members of the team
    ● Past working experience within an Agile environment with exposure to Agile frameworks
    such as Scrum/Kanban
    ● Experience using agile / project management tools in Jira and Confluence
    ● Great communication skills
    ● Successful team collaboration

    Applying for the opportunity:

    If you feel you have the required skills to be considered for this opportunity and wish to apply, please forward an up-to-date version of your CV, and someone will contact you back within 48 hours.


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