Marketing Manager - Maidstone, Kent, United Kingdom - CriticalArc

Description

Marketing Manager Reports to Global Marketing Director

Location : UK – Kent or Wolverhampton area to commute to local office 3-5 days/week (remaining days of the week to work from home) and opposing office as needed. Candidates applying from Sydney, Australia will also be considered.

Up to 15% travel time – some international travel but mostly domestic

Flexibility on work hours – This role is full time and due to our regions being in the UK, AUS, and USA, the position requires full flexibility to capture all time zones.

About CriticalArc

Introducing SafeZone by CriticalArc, the first all-in-one emergency and security management solution that empowers safety and security teams to streamline and strengthen their capacity to respond to incidents, optimize outcomes, fulfill duty of care, and mitigate risks. In addition, you can use the same system to support lone worker safety, personal alarms, and traveling staff, and introduce a new level of engagement with those you support. SafeZone is transforming how large organizations provide for the safety and well-being of their people as a leading public safety software and emergency management solution. With operations in North America, Europe, and Asia-Pacific, and customers in many sectors, CriticalArc is providing organizations with Safety EverywhereTM.

Role

This role is highly collaborative with local and international employees to allow for marketing support in all our 3 regions, AUS, US & UK. Reporting to the Marketing Director, the Marketing Manager will run coordination, implementation and enhancement of the local UK and AUS marketing communications strategy and programs, including advertising, email communications, branding, product, and promotion. As well as designs, develops and distributes consistent themes, messaging, and branding throughout all communication touchpoints. The Marketing Manager will also be responsible for coordinating, planning, and running all UK and AUS events. This will include external events within the industry we exhibit at. Most importantly organising our corporate annual conference, this is the main company showcase event for our customers, prospects, and industry peers alike.

The role includes marketing generalist responsibilities for the company's local UK and AUS messaging, local market relationships (associations, press, and events) management in the UK and AUS. It supports the execution of activities associated with each regional marketing plan and leads on CriticalArc's GTM strategy, as well as coordination of broader marketing activities. (associations, press, and events management in the UK and AUS.

Purpose of role

Join a passionate, collaborative team that thrives on driving results. We are seeking a self-starting, dynamic, ambitious individual to help fuel our fast-paced, customer-centric innovation-driven growth, supporting the Global Marketing Director and Marketing Communications Manager (both based in Colorado) in the development and delivery of CriticalArc's global marketing initiatives in key markets: namely the UK/Europe and Australia and New Zealand.

Primary Accountabilities

• Work with our US-based Marketing Comms Manager on the development and execution of CriticalArc's social media strategy to exponentially grow our presence and improve engagement (LinkedIn primarily), including editorial planning and scheduling of topical content for a range of stakeholder groups across local markets.
• Work with the Marketing Director to define, build, and retain target audiences through various channels and tactics i.e. Google ads, sponsored ads, and other technologies to reach target audiences.
• Define key performance indicators (KPIs) for each communications channel which will indicate a campaign's level of success. Develop a content marketing strategy and provide regular reporting.
• Work with the Marketing Director on coordination and execution of marketing activities to drive our regional plans aligned to sales priorities, including events, content marketing, and asset creation/activities (press releases, case studies, corporate communications, etc.).
• Manage UK and AUS marketing communications and relationships with partner associations, to extract maximum value through regular engagement and delivery of various activities, including events, editorial, and other channels.
• To be responsible for overseeing the scheduling and adherence of processes for UK and AUS-based events (CriticalArc proprietary events, events with 3rd parties, presence at conferences, and our partner events) to ensure operational efficiency and the standardization of events management.

Secondary Accountabilities

• Support ad hoc activities as and when required, including lead management, HubSpot management, website updates, email campaign creation/maintenance, light Adobe design work, light video production/editing, reporting/data analysis, and general sales enablement.
• Additional responsibilities as assigned.

Key Requirements

• Marketing or business-related degree or equivalent marketing qualifications
• 5+ years' experience in?a marketing role with a proven track record, preferably in a B2B environment
• Experience working with Google Ads, SEO, and Google Keywords
• Experience writing, proofing, and editing copy for websites, brochures, emails, and other marketing content
• Experience and preference for storytelling writing style
• Understanding of social media strategy, content marketing strategy, metrics, and reporting
• Understanding of B2B buyers' journey frameworks, nurturing, and account-based marketing principles
• Ability to work within the context of marketing/sales alignment and towards a planned strategy and objectives for growth
• Experience working in a lean team is a plus, but not required
• Develop collaborative relationships with key internal stakeholders and agencies if applicable
• Seek opportunities to use relevant and new delivery formats for digital including video, social media carousels, and infographics that can be evaluated for performance and ROI
• Keeping abreast of market trends, key issues, and competitors and transferring this to editorial/content opportunities
• Ensure marketing activities are developed with the approval of business stakeholders or customers and adhere to brand guidelines.
• Disciplined use of shared scheduling and project management tools such as Trello to ensure the status of tasks is continuously monitored and updated

Competencies, Skills & Behaviours

• Personally flexible and consultative
• Excellent communication skills, both written and verbal
• Proficiency in CRM marketing automation systems, i.e., HubSpot
• Preference for experience working with Adobe Illustrator and InDesign, and WordPress for the design of brochures, ads, and other content, and video editing and production
• Proficient in Microsoft Office Suite, Outlook, Word, Excel, and PowerPoint
• Flexible working hours to accommodate for global collaboration in all 3 regions
• Flexibility to work with global teams, reporting lines to the US
• Demonstrate ongoing self-development with self-directed learning to acquire new marketing technical skills
• A high level of attention to detail
• Ability to manage multiple competing priorities simultaneously
• A tenacious, self-starter attitude to overcoming barriers and delivery of activity in a timely and reliable manner
• A keen eye for design and high-quality visual presentation of communications
• Ongoing drive and discipline for reporting on results across all marketing tactics in order to measure and optimize the impact
• Ability to work within a team and share ideas with colleagues
• Good initiative and methodical thinking; attention to detail is important
• Challenge current processes and ways of doing things
• Reflects on and learns from experience
• Demonstrates CriticalArc's values: Innovation; Trust & Privacy; Empowerment; Accountability; Collaboration

Key Internal &External Relationships

• US-based marketing team – Marketing Director and Marketing Communications Manager are both based in Colorado
• CriticalArc's senior management team
• Regional Customer Success Team
• Regional sales teams
• Industry associations
• Global Partners

With your CV/resume, please submit a cover letter, no more than 2 pages, with the following:

• Why do you think you're right for this position?
• Why do you want to work for CriticalArc?
• What specific significant experience/accomplishments do you have that you believe qualifies you for this position and company?
• Why did you leave your last role? Or why are you looking to leave your current role?
• Have you worked for a small company before? What did you enjoy about it? What didn't you enjoy about it?
• What is your salary requirement range?