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St Albans

    Brand Manager - St Albans, United Kingdom - Lotus Bakeries

    Lotus Bakeries
    Lotus Bakeries St Albans, United Kingdom

    1 week ago

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    Description

    Job description

    About the Role

    Reporting to the Marketing Director, you will execute brand strategies that significantly grow household penetration and brand awareness. You will be the face of the brand, managing our communication, our online community and helping us maintain our strong brand reputation. This includes delivering engaging content, PR, working with influencers and advertising to help us reach new consumers.

    Alongside living our T.O.P. values of Team Spirit, Open Dialogue and Passion, below is where you'll spend most of your time:

  • Consumer Activation: Lead and implement best in class consumer activation plans with evaluation ensuring all activities link back to our strategies to deliver the plan.
  • Content & Community Management: Own all content development working with influencers, brand partnerships and community management.
  • Product Management: Keep on top of trends and analyse portfolio performance to keep the brand proposition ahead of the competition, identifying growth opportunities.
  • New product launches: Deliver yearly NPD launches with detailed go to market plans including sell ins, packaging design and comms launch plans – working alongside product development, sales and category from concept through to launch and evaluation.

    • Profile

    About You

    We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. As Brand Manager you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible.

    Knowledge & Experience

  • Education to degree level
  • Min 2-3 years relevant Marketing experience in an FMCG business
  • Experience working in a brand team, where you have managed through the line campaigns.
  • Experience with social media: scheduling and analytics tools
  • Experience of Owned Media: content development and working with influencers & brand partnerships
  • Experience managing websites, ideally with WordPress, and using Google Analytics
  • Nice to have: Digital Marketing campaign experience
  • Experience with management skills including working cross-functionally
  • A good understanding of agency management and the ability to plan, measure and execute marketing campaigns and strategies
  • Drawing out insights from data
  • Good understanding of speciality food brands

    • Key Attributes

  • Creative
  • Pro-active
  • Collaborative & Engaging
  • Analytical thinker
  • Good communication skills, both oral and written
  • Consumer first mindset
  • Passionate about being part of the growth of the Peter's Yard business
  • Dynamic and people-focussed: able to excite others both internal and external to the business about what you're trying to achieve
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