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Hemel Hempstead

    Marketing Product Manager - Hemel Hempstead, Hertfordshire, United Kingdom - Engineering company

    Engineering company
    Engineering company Hemel Hempstead, Hertfordshire, United Kingdom

    1 week ago

    Default job background
    Description
    Product Marketing Manager
    Hybrid working
    Private medical
    Life assurance
    Our client is a leading Construction/Engineering company dedicated to providing high-quality construction solutions to their clients.

    We are seeking a dynamic and experienced Product Marketing Manager to lead our marketing efforts for our product lines.

    The ideal candidate will have a strong background in product marketing within the construction industry, with a proven track record of developing and executing successful marketing strategies.

    and implement comprehensive marketing plans and strategies for our product lines to drive brand awareness and generate leads.
    market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
    with cross-functional teams including product development, sales

    liaise and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.

    product launches from planning to execution, including coordinating with internal teams and external partners to ensure successful launch campaigns.

    marketing metrics and KPIs to track the performance of marketing initiatives and optimize strategies for maximum impact.
    informed about industry trends, market developments, and customer insights to continuously refine marketing strategies and tactics.
    product training and support to sales teams to enable them to effectively sell and promote our products.
    of experience in product marketing, preferably in the construction/technical industry.
    track record of developing and executing successful marketing strategies that drive product growth and revenue.
    analytical skills with the ability to interpret data and insights to make informed marketing decisions.
    organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
    in marketing tools and platforms such as CRM, marketing automation, and analytics tools.
    Product Marketing Experience/tech background
    #
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