- To drive the delivery of agreed marketing programme: on time and on budget.
- Help build a high-performing marketing team.
- Delivery of agreed-upon external marketing programme: on time and on budget.
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Marketing Officer
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Marketing Officer
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Marketing and Recruitment Officer
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Marketing and Recruitment Officer
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Digital Marketing Officer
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Marketing Officer - Manchester, United Kingdom - KBA FS Ltd
Description
ROLE CONTEXT Reporting into the KBA leadership team and with lead functional responsibility for marketing, this person will build and deliver the marketing programme in support of business growth and long-term success at KBA.
They will be responsible for overseeing a junior marketing executive as well.To shape and drive the delivery of overall marketing programme as an individual and in collaboration with the current marketing executive
To provide day-to-day support, expert guidance and long-term development for the marketing executive
To deliver marketing programmes that generate new opportunity for KBA
To ensure that all marketing and related activities build a consistent and powerful brand for KBA.
To develop the marketing plan and manage the delivery of the annual marketing program, including budget planning and control.
To lead the marketing team, take accountability for the success of the function, shape long-term goals, and build personal development plans for the team.
To manage and support the marketing executive day-to-day with work priorities & guidance, giving hands-on support and collaboration as needed to ensure full integration and timely delivery of all activities.
To shape, manage, and report on marketing performance metrics to the leadership team: managing expectations, driving success, and sharing learning and achievement across the team.
To lead the marketing relationship with key partners, agencies and other stakeholders (eg The Openwork Partnership) with the goal of maximising value and opportunity and protecting KBA resources (people, time and budget)To communicate marketing activities clearly to the wider KBA team, ensuring that colleagues are aware of mutual expectations in driving the success of marketing programmes in support of KBA's goals.
To build and drive the delivery of the activity plan to all marketing actions with a personal focus on delivering new opportunities for KBA in the form of:Greater awareness of the KBA brand among key audiences and better external understanding of KBA's value proposition
To manage team workload on agreed activities according to planned budget, timing, and quality.
To manage the day-to-day external promotion on a range of paid and unpaid media, including social media, targeted PR opportunities, advertising, and external events identified as part of the marketing plan.
To actively shape and manage the website as an accurate, effective, and measured part of the new client journey.
To have in place a rolling and agreed-upon marketing programme of growth marketing activitiesMarketing experience and competency:
A depth of hands-on experience across the marketing mix, good professional qualifications, and some experience leading a team, building plans and strategies, and delivering on company goals.
Strategy, planning, and organisational skills:
Experience shaping and managing the core elements of marketing strategy and planning across a team and building plans in full alignment with business goals and those of peers.
Command of language that can develop a message map, build a tone of voice, and shape influential communications within and on behalf of KBA.
In leading the marketing function, one can collaborate effectively with internal and external stakeholders, building strategic relationships that add value to the work of the marketing team.
Fully respects and structures work in line with a healthy work-life balance for all.Ability to interpret technical or conceptual information into client language.
I am deeply knowledgeable about FS products and language and can actively champion and challenge a KBA tone of voice that is truly client-focused.
Team skills & networking.Creates positive aspiration and bonds with junior colleagues across the business.
Commercial competency & numerical skills.
Drives marketing resources (people, time, and money) to add strategic value to KBA, reports clearly and effectively on marketing performance and fully aligns marketing resource to P&L and the long-term success of the business.
We're an award-winning financial planning business with offices across the Northwest and Cheshire.
We help people understand their life goals, dreams and objectives and create an effective financial plan to help achieve them.
As a leading part of The Openwork Partnership, the largest UK financial advice network in the UK, we're a growing family business that puts a positive team culture and passion for client happiness at the heart of everything we do.
A special opportunity to lead the developing marketing function of our leading and dynamic Financial Advice business, this role is the chance to shape and run marketing programmes that can make a real impact on the business, for our clients and for our wider community.
Reporting into the KBA leadership team and with lead functional responsibility for marketing, this person will build and deliver the marketing programmes that help to drive business growth, client engagement and long-term success at KBA.
You're a passionate marketing professional with the experience of shaping and running a wide variety of marketing campaigns in a professional services environment.
Preferably, with strong financial services experience, you may well have worked in a large corporation and now want the chance to really make a tangible impact through your own expertise and efforts.
You enjoy all aspects of campaign delivery (both online and offline) and know what it takes to build virtual teams within a company and with external partners.
Good with numbers, focused on success metrics, and with a strong commercial sense, you'll never be creative with the facts, but you can be creative with the marketing solutions.
You pride yourself on quality and excellence in your skills in marketing communications, from high-level planning all the way through to hands-on delivery as needed.
