Jobs

    Marketing Campaign Manager- Flexible - Manchester, United Kingdom - Mobysoft Ltd

    Mobysoft Ltd
    Mobysoft Ltd Manchester, United Kingdom

    2 weeks ago

    Default job background
    Description

    We are looking for a Marketing Campaigns Manager who'll lead the campaign activities to support the market positioning, build and nurture a strong pipeline for the commercial team.

    We are looking for a Marketing Campaigns Manager who'll lead the campaign activities to support the market positioning, build and nurture a strong pipeline for the commercial team.

    The role will be responsible for planning, creating and implementing a campaign plan for the business across its multiple software solutions.

    The Campaign Manager will need to work as part of a wider team, operating closely with both the event & content managers to create timely, relevant and effective integrated-marketing campaigns, maximizing on ROI throughout to ensure objectives are met and performance targets achieved.

    They will also be a need to collaborate with the wider team including, data scientists and housing sector experts to help inform campaign messaging.

    Plan, develop and deliver the annual integrated campaigns plan, from creation through to post-campaign analysis and reporting, including measurements against key targets and metrics, using any insight gained to improve on future campaigns
    Create account based marketing (ABM) strategy for specific tiered accounts
    Working with the wider marketing team to align the annual campaigns plan to business strategy and priorities
    To use your expertise to support the achievement of prioritised objectives and performance targets for each campaign, including lead generation and customer acquisition and retention
    Manage and control of the marketing CRM tool
    Responsible for data strategy and adhering to all data regulations around campaign management.
    To ensure brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence
    The ideal candidate will have 5 years+ B2B experience in a marketing campaign creation role and can clearly demonstrate achieving key commercial growth objectives within their role
    Experience of implementing & managing account based marketing (ABM)

    Data-Driven:
    The ideal candidate will be responsible for driving all metrics around Marketing campaign activities to improve ROI
    A creative individual who has experience of taking ideas and turning them into successful integrated-campaigns that deliver ROI
    Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
    A demonstrable understanding of working across marketing teams to deliver a joined up campaign plan
    able to win support of all colleagues for projects
    Commercially astute and someone that enjoys working in marketing and wants to make a difference to where they work and help demonstrate tech for good
    Experience of using HubSpot essential and Salesforce preferable
    We provide all employees with a competitive salary and rewards package including:
    • Private Health care (operated by Vitality)
    • 4 x salary Life cover (operated by Legal and General)
    • 25 days annual leave, increasing to 28 after 3 years service
    • Enhanced maternity and paternity leave
    • Salary sacrifice Pension scheme (operated by Royal London)
    • Annual free eye test scheme (operated by Specsavers)
    • Employee Referral £1,000 recruitment bounty
    • Ride to Work Scheme (operated by Evans)
    • Long Service Recognition
    • Quarterly team building events
    • Personal Annual Training & Development budget
    • Flu Vaccination contribution
    • Quarterly Recognition Awards
    • Monthly Wellbeing Pulse Survey
    • 24/7 Employee Assistance Programme (operated by Health Assured)
    • New Baby Hamper
    • Flexible and Remote Working opportunities
    • Plural Sight Development Resources Ambitious Growth
    Working in a growing business means career progression and opportunities. Professional development is widely supported at Mobysoft and we'll create a development plan just right for you.
    Technology for good

    Mobysoft provides software and data driven insights that help social housing providers manage rent arrears and deliver better services more efficiently.

    Our software protects vulnerable people by supporting our clients to proactively manage rent arrears, ultimately resulting in less evictions and more people being supported to manage their homes.

    We providenot only opportunitiesto develop your career, but to take the lead to allow our business to continually improve and develop our solutions so that we remain ahead of the game in technology development and customer success.

    Mobysoft provides software and data driven insights that help social housing providers manage rent arrears and deliver better services more efficiently.

    More importantly, you'll help make a difference to millions of people's lives.
    Manchester · Hybrid Remote
    Marketing Campaigns Manager

    We are looking for a Marketing Campaigns Manager who'll lead the campaign activities to support the market positioning, build and nurture a strong pipeline for the commercial team.

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