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    Advocate (Training Provided) - United Kingdom - Spirit Cartel

    Spirit Cartel
    Spirit Cartel United Kingdom

    2 weeks ago

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    Description

    This newly created full-time role for a UK Brand Advocate focusing on Four Roses Bourbon within the UK market, will report to the Head of Sales, Spirit Cartel.

    As a Brand Advocate, you will be the face and voice of the brand in trade and on social media, sharing the brand values and growing consumer and trade awareness of the unique character of the Bourbons. A shared focus will be needed on the Original Bourbon and the Premium SKU's, identifying the opportunities for both and working with the Spirit Cartel sales team to increase sales and brand presence. You will also work with other brands represented by Spirit Cartel within the U.K. on and off trade and ensure that they get representation and a voice within existing and prospect accounts.

    You will execute agreed brand plans (from the Marketing team) within trade, this includes conducting tastings, organizing events and brand activations, training and educating staff and customers, and building strong relationships with key stakeholders. You will keep the company one step ahead by feeding back brand and market intelligence. Previous experience in brand advocacy or sales but must be within the spirits industry. A solid understanding of commercial deals in the on-trade and an ability to contribute. Willingness to travel within the UK for events and promotions.

    • Sales driven but with a clear desire to work with brands.
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