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    Head of Professional Development, Permanent - London, United Kingdom - Premier Christian Communications Ltd

    Premier Christian Communications Ltd
    Premier Christian Communications Ltd London, United Kingdom

    3 days ago

    Default job background
    Description
    Director of Brand Development
    London 2 days a week and Home 3 days a week


    CONTRACT:
    Permanent
    Premier exists to help people encounter God through media.

    The Director of Brand Development is responsible for the health, strength and directio n of the Premier brand family.

    You will enable Premier's media brands to realise their full potential , in line with our strategic plan .

    By developing the core value proposition for each brand, rooted in our mission, combined with a clear understanding of the customer and routes to market, you will create and execute effective multi-channel marketing campaigns .

    You will ensure that each brand's story is conveyed i n a considered, consistent, and compelling way that inspires others to engage.

    By owning the branding framework, you will e nsure our brand 's essence resonates authentically with our internal teams and external stakeholders .

    Defining brand Key Performance Indicators and linking these to the commercial success for the organisation.

    ~ Responsible for the development of brand strategies, including the proposition, positioning, guidelines, personas, target audience, and story.

    ~ Development and stewardship of Premier's distinctive brand assets.

    ~ Work in a collaborative way , engaging internal stakeholders to ensure alignment, successful delivery and support for brand development plans.

    ~ You will ensure each brand is structured to deliver the maximum value to the audience and there is internal clarity for each brand's value proposition .

    ~ Oversee the d evelop ment and execut ion of a n annual communication plan for each brand in line with the organisational strategy.

    ~ Create compelling brand stories and messaging platforms for all of Premier's brands, evaluating impact and making adjustments to improve.

    ~ L ead re brand ing exercises , identifyi ng key opportunities, risks and challenges.

    ~ Ensure each brand has the right market insights . Collect knowledge through research, publications, audience feedback, surveys, etc.

    ~ Maintain knowledge of the needs and lifestyles within the Christian community . Understand media sector trends , share key points amongst internal stakeholders and propose responses to these trends.

    ~ Use insights to identify areas for development within our product rang e , working closely with the CEO and Content Executives. P ropose new consumer-led product propositions and opportunities for Premier brands.

    ~ Advise on fundamental shifts to brands that would lead to growth by reaching new markets and better serving existing audiences.

    ~ Create an events strategy for brand promotion at Christian events across the United Kingdom.

    ~ Create large-scale community campaigns to highlight issues of concern and engage the audience– e.g. sign a petition, commit to pray, complete a survey.

    ~ Oversee routine marketing campaigns executed by marketing staff to ensure quality, analysis and learning takes place.

    ~ Ensure all marketing campaigns and messaging align with brand strategies and act as the brand guardian.

    ~ Ensure fundraising messaging aligns with the overall brand strategy, working with the Head of Supporter Engagement .

    ~ Participate in quarterly strategic fundraising meetings bringing your expertise of brands, messaging, and audience to the conversation .

    ~ Lead and motivate a team of Marketing and Communications professionals, overseeing their development and performance .

    Bachelor's degree in Marketing , Business, or a related field. A Master's degree would be desirable.

    ~ Minimum of 10 years' experience in brand management, marketing, or related roles with demonstrated success.

    ~ Proven experience in developing and implementing successful brand strategies.

    ~ Strong knowledge of market research and data analysis methods.

    ~ Strong understanding of trends within the Christian community.

    ~ Data driven decision-making experience.

    ~ Strong understanding of the breadth of the Christian community and an awareness of the diversity of churchmanship, denomination, and culture present .

    Strategic Thinking:
    Ability to formulate effective brand strategies.

    ~ Project Management:
    Expertise in managing multiple projects simultaneously.

    ~ Creativity:
    Ability to create engaging brand narratives.

    ~ PERSONAL QUALITIES
    ~ Passionate about the Premier brand and eager to champion it in the United Kingdom and beyond.

    ~ The post-holder will work in a Christian environment and will deal with Christian organisations and Ministries for most of the time , therefore it will be nece ssary for the post-holder to have a Christian faith .

    #
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