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    Market Data Analyst, Analytics - United Kingdom - Harnham

    Harnham
    Harnham background
    Description
    Marketing Data Analyst
    Hybrid - London
    A great opportunity to join a leading UK estate agency as a Marketing Data Analyst

    The business is one of the UK's leading estate agencies with over 50 branches in the UK and are now also a part of the London Stock Exchange.

    As a company, they are undergoing massive growth and have now brought in a new CEO who is seeking to invest heavily in data across the business.

    As part of this data journey, the business is now seeking to bring in a Marketing Data Analyst to utilise their analytic skillset and make the business is making the best use of their customer data.

    Develop strategies for audience targeting and engagement, conducting research on consumer and market trends, target demographics, and competing brands
    Monitor, analyse, and report on campaign performance, including online and offline campaigns. Provide comprehensive reports on marketing costs and revenue, build dashboards for stakeholders to track marketing activities
    Conduct analysis to create customer profiles and segmentations, use analytics to identify key customer groups to target to maximise revenue
    Conduct competitive research, analyse benchmarking data to identify opportunities for growth
    Proven background in Marketing/Customer Analytics
    Strong experience in SQL and Data Visualisation
    Hybrid


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