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    Associate Director of Data Management - London, United Kingdom - IPG Mediabrands

    IPG Mediabrands
    IPG Mediabrands London, United Kingdom

    2 weeks ago

    Default job background
    Description

    KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients.

    We have extensive offerings spanning performance marketing and data and technology.

    Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

    Your role will be to support the Kinesso Client S ervices team in the account management of programmatic display, mobile , audio, OOH and video campaigns across Kinesso clients .

    Build strategic optimisation and testing framework to deliver outstanding results
    Test new technologies, data, and betas to deliver innovation
    Campaign management within DSPs is not part of the role
    Consult with clients and IPG agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services
    Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client's objectives

    Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.

    Develop in-depth knowledge of the digital media industry and media market dynamics
    Deliver insight into delivery and performance implications of campaign constraints
    Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
    Liaise with agency teams on campaign performance and reporting
    Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
    Excellent quantitative and analytical skills with the ability to draw conclusions based on data
    Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
    Experience with statistics and related analysis methodologies
    MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros is a strong plus.
    Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly

    We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

    Please reach out to our Talent Inclusion Specialist Jess at Jess.
    Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
    Free breakfast and free lunch
    Early finish Fridays
    Core Hours (Mon-Thurs, flexible start/finish times)
    Retail discounts
    Electric vehicle salary sacrifice car scheme
    Wellbeing programme, including Headspace & flu jabs
    Interest-free season ticket loan
    Paid time off for Volunteering
    Life Assurance
    Private Medical Insurance or Health Cash Plan (dependent on level)
    Group Personal Pension Plan with matched contributions from 3-6%
    Generous Parental Leave & Pay
    Independent mortgage advice
    Financial education
    Employee Assistance Programme
    Free eye tests
    Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more
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