- Educated to degree level and/or equivalent level of skills or experience plus training and/or experience in the communications field to degree-level equivalent.
- Evidence of continuous professional development.
- Either an under-graduate or post-graduate qualification in journalism, marketing, public relations or related field.
- Experience of leading external communications at a senior level in a large complex organisation.
- Dealing with a variety of professionals and staff at all levels.
- Experience of dealing with senior executives, providing advice where appropriate.
- Evidence of successful communication strategy, development and implementation.
- Experience in measuring and evaluating communications and designing channels that target audiences precisely.
- Practical experience in using different approaches to communications across all mediums.
- Experience of leading public engagement projects and consultations.
- Experience in stakeholder mapping techniques applied to large-scale change management projects.
- Experience in working with CRM-type databases as a tool for tracking public engagement projects.
- Experience of leading major project communications strategies within large NHS organisations.
- Understanding of how to identify and target specific audience groups.
- Solid understanding of the law in relation to public engagement and consultation surrounding major service change in the NHS.
- Knowledge of customer relationships management databases and how they can be used to track delivery against a given strategy.
- Knowledge of the media and how it operates as well as the law in relation to media relations.
- Knowledge of editorial guidelines, content creation and channel management in communications practice.
- Knowledge of stakeholder communications approaches from across the industry sector and how they can be implemented in the NHS.
- Excellent interpersonal, verbal and written communications skills.
- Political skills and knowledge of public sector issues, including those surrounding the NHS.
- Able to persuade and influence senior decision makers and develop highly effective working relationships with colleagues across a wide range of organisations.
- Ability to manage matrix stakeholder relationships in projects involving major change.
- Ability to represent the organisation and reflect its aims and objectives, speaking publicly on its behalf.
- Able to plan complex multi-stakeholder communications projects and monitor their successful delivery with a high degree of attention to detail.
- Flexibility in handling a wide range of projects, managed to tight and competing deadlines.
- Ability to take the lead on projects involving external stakeholders at all levels.
- Ability to act with tact and diplomacy at all times.
- Ability to maintain the highest level of confidentiality.
- Out of hours and/or off-site work may be required from time to time.
- The ability to understand and behave at all times, towards patients, visitors and colleagues according to the Trust values of safe, kind, excellent.
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Communications and Engagement Manager - Cambridge, United Kingdom - Cambridge University Hospital NHS Foundation Trust
Description
Job summary
The Communications and Engagement Manager will help deliver an ambitious programme of communications and engagement around some exciting major projects taking place on the Cambridge Biomedical Campus.
Main duties of the job
Working with the Heads of Communications for major projects, you will be immersed in planning and delivering communication strategies for major projects, including Cambridge Children's Hospital and Cambridge Cancer Research Hospital.
You will need to work closely with workstream leads from across the Trust, as well as comms leads from partner organisations, to positively engage staff, patients and other stakeholders with the projects. You will ensure that the patient voice is heard and represented at all stages, and develop processes to enable this
You will need to source, commission or create a variety of high quality content and assets for each project, manage communications channels and organise events to support comms objectives as appropriate, backed up by robust systems for measuring impact and value.
You will deputise for the Head of Communications for major projects in their absence, and work with other members of the External Affairs team to secure media coverage where appropriate.
About us
Our Trust
Cambridge University Hospitals (CUH) NHS Foundation Trust comprises Addenbrooke's Hospital and the Rosie Hospital in Cambridge. With over 12000 staff and over 1100 beds the priorities of the Trust focus on a quality service which is all about people - patients, staff and partners. Recognised as providing 'outstanding' care to our patients and rated 'Good' overall by the Care Quality Commissioner, is testament to the skill and dedication of the people who work here. CUH's values - Together - Safe, Kind, Excellent - are at the heart of patient care, defining the way all staff work and behave. The Trust provides accessible high-quality healthcare for the local people of Cambridge, together with specialist services, dealing with rare or complex conditions for a regional, national and international population.
CUH is committed to promoting a diverse and inclusive community - a place where we can all be ourselves. We value our differences and fully advocate and support an inclusive working environment where every individual can fulfil their potential. We want to ensure our people are truly representative of all the communities that we serve. We welcome applications for all positions in the organisation irrespective of people's age, disability, ethnicity, race, nationality, gender identity, sex, sexual orientation, religion or belief, marriage and civil partnership status, or pregnancy and maternity status or social economic background.
Job descriptionJob responsibilities
Please see the attached Applicant Information Pack (combined Job Description and Person Specification) for key duties and responsibilities.
Please note:- Internal applicants on permanent contracts can only apply for this post as a secondment and must have the approval of your current line manager before applying.
This vacancy will close at midnight on the 6th June 2024.
Interviews are due to be held on the 24th June 2024.
Benefits to you
We offer development opportunities and a wide range of benefits including on-site leisure facilities, shopping concourse, day nurseries and access to a great transport system with easy access to airports and rail travel.
Please note if you would like to discuss the required hours of this role further, you should approach the contact given. In some cases, alternative working hours will be considered.
We welcome applications from the Armed Forces.
Person SpecificationQualifications
Essential
Desirable
Experience
Essential
Desirable
Knowledge
Essential
Desirable
Skills
Essential
Additional Requirements
Essential