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    Digital Brand Strategist - London, United Kingdom - Influencer Ltd

    Influencer Ltd
    Influencer Ltd London, United Kingdom

    1 week ago

    Default job background
    Description
    We are the originators of influencer marketing.

    Influencer is an agency built at the intersection of creativity, data, and technology with a unique 'people power & platform power' approach.

    From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

    Campaigns are underpinned by Influencer's game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting.

    Influencer is an Official Global Marketing Partner of both TikTok and Meta.
    on a mission for creator campaigns to be judged in the same way as other media activations.

    Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015.

    In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world.

    From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

    You're a strategic thinker that has spent several years delivering best in class, impactful social strategies at a digital / social / influencer agency.

    You love nothing more than unpacking and understanding a complex client brief and translating it into a clear strategic framework that creatives can use as a jumping off point for coming up with cutting edge creative.

    You're comfortable taking audience and behavioural data, mixing it with platform insight, trends and opportunity to construct high-performing campaigns that bring brands, audiences and creators together in authentic and meaningful ways.

    This role sits within Impact Studio, our in-house team of creatives, strategists and performance media specialists. Guiding the team through research to uncover insights that can tee up the strategy and creative execution
    Staying up to date on platform and audience specific trends, content formats and creative developments from across the social and influencer landscape
    Building strategic frameworks in response to brief that can be used by the creative team as a platform to build from
    Giving feedback and helping more junior team members build out strategies that will deliver on the aims of the brand

    You are a strategist in a digital / social / influencer marketing agency
    A digital native with a history of delivering socially led branded content strategies
    Have a keen understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel
    An expert at content executions across all leading social networks, with a specific emphasis and experience working across Instagram, TikTok and YouTube
    Experience turning data points into insights to better inform and de-risk strategy work - using platform data, past campaign data and audience / behavioural data
    A proactive project manager who is confident planning complex projects and ensuring all parties are held accountable for their contributions to work
    A creative storyteller, you are a natural at bringing people on the journey with you, pitching strategy to senior stakeholders both internally and externally - talking to clients, pitching and presenting work
    A team player who can work closely with our creative team to ensure all concepts align with the strategy and deliver on the client's goals
    Creatively curious, enjoys contributing to brainstorms to develop and refine exciting creative ideas
    Career Framework approach to levelling, ensuring our compensation and progression is competitive
    ~25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
    ~ Office first hybrid approach with 3 days in our London HQ

    ~ Private Healthcare through Vitality
    Wellbeing support through Vitality including EAP & Mental Health cover
    Cycle to work scheme
    Company wide offsites, seasonal celebrations and events
    In office snacks & monthly lunches

    At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated.

    We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.

    Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture.
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