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    Social Media Manager - Warwickshire, United Kingdom - Playground Games

    Playground Games
    Playground Games Warwickshire, United Kingdom

    2 weeks ago

    Default job background
    permanent
    Description

    Description

    Playground Games is looking for a Social Media Manager to join our Fable team on a permanent basis.

    About us:

    As a first-party Xbox Game Studio, we are passionate about making genre-defining games that are accessible, beautiful, and, most of all, fun. We are excited to be rebooting the much-loved Fable franchise and are expanding our diverse team to create a new classic in the action RPG genre.

    About the role:

    Are you a social media guru with a love for video games? We're on the lookout for a talented Social Media Manager to join the Fable team. As the Social Media Manager, you'll be the voice of our brand across all social platforms, playing a crucial role in shaping our online presence, engaging with our community, and driving excitement.
    Reporting to the Community Director, the Social Media Manager is responsible for crafting and executing top-tier social media strategies that align with our overall marketing goals. In this position, you will create and curate content that not only promotes the game but also builds a strong, loyal community. You have a data-centric approach with a clear understanding of social channel platforms, analytics and what content engages our community.
    This is a permanent role based at our state-of-the-art facilities in Royal Leamington Spa, with a hybrid work model in place. Relocation assistance is available if required.

    What you'll do:

  • Develop and implement social media strategies to increase brand awareness, engagement, and community growth across various platforms (., Twitter, Facebook, Instagram, YouTube, Discord).
  • Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster positive interactions with our community.
  • Report to the Community Director and collaborate with the marketing, PR, and game development team to coordinate campaigns, promotions, and announcements effectively.
  • Analyse social media metrics and insights to track performance, identify trends, and optimize strategies for maximum impact.
  • Stay up-to-date with the latest trends, tools, and best practices in social media marketing and gaming culture, and incorporate innovative ideas into our strategy.
  • Build a deep working knowledge of our game and the features, systems, and content it includes.
  • Support with project management for assets or campaigns.
  • Help to identify and mitigate potential social media issues related to cultural sensitivity, inclusivity, and representation in digital communication.

    • What you'll bring:

  • 3+ years' experience managing social media accounts for a gaming company or related industry.
  • Deep understanding of social media platforms, algorithms, and trends, with a passion for gaming and gaming culture.
  • Excellent written and verbal communication skills, with the ability to craft engaging content and interact with diverse audiences.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize performance.
  • Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.

    • Preferred:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
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