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    Marketing Executive - London, United Kingdom - Glion Institute

    Glion Institute
    Glion Institute London, United Kingdom

    2 weeks ago

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    Description
    Temporary contract / Central London, United Kingdom

    6 months Fixed Term Contract / Central London, DevonshireSquare

    This position can beremote up to 60% of the weekly working time Sommet Education is a hospitality management and pastry & culinary arts education group of more than 1200 employees that is home to five leading brands: Glion Institute of Higher Education, Les Roches Global Hospitality Education, Ecole Ducasse, Invictus Group and the Indian School of Hospitality.

    Our headquarters are based in Lausanne, Switzerland, with additional hubs in Marbella, Spain (Accounting) and London, UK (Enrolment, Marketing and Digital).

    Development, Distinctiveness, Joint commitment, Openness and Sense of service.
    We are seeking a Marketing Automation Executive to join our friendly and dynamic Digital Marketing Team.

    The Marketing Automation Executive role is to create, launch, monitor and optimise automated marketing campaigns including e-mail nurturing, landing pages, omnichannel and personalisation elements for Glion, Les Roches, École Ducasse & ISH.

    The ultimate goal to maintain high quality of the content delivered to the targeted audience, as well as data quality and campaign performance.

    The Marketing Automation Executive will deliver marketing automation programs on the Marketo/HubSpot platform in close collaboration with other stakeholders.

    The Marketing Automation Executive will be involved in the implementation of new functionalities, programs & campaigns, as well as updates and rollouts.

    The Marketing Automation Executive will be involved in several enhancement projects in order to deliver - together with the Senior Marketing Automation & CRM Executive and CRM Admin - the best-in-class CRM and marketing automation system and ensure a high-quality development of the platform.

    You will work closely with the Chief Revenue Officer and Senior Marketing Automation Executive, as well as with the wider digital marketing team and the brand marketing teams.

    Manage different tasks in the Global Marketing Automation System
    Maintain and evolve the nurturing streams and personalization journeys specific to the different schools for Glion, Les Roches, École Ducasse & ISH institutions and programs
    Create ad-hoc campaigns to support enrolment conversion activities
    Optimize nurture campaign creatives, content, CTA, links and layouts A/B test to constantly improve email metrics performances.
    Manage the event creations, the data uploads and landing pages related to them
    Create and manage landing pages and website personalization blocks
    Support the Head of Marketing Automation & CRM on any related projects especially with regards to business process optimization
    Perform testing in system for enhancements and new projects
    Create necessary documentation (explanatory, training, presentation) on new projects or processes
    Maintain the Marketo/HubSpot platform database is clean, as well as the campaign structures
    Provide support to the business via additional automation services available
    The ideal candidate will have a background in Digital Marketing and Sales.

    With a minimum of 12 months of recent experience with a fully integrated Marketing Automation platform, you will have 2 years' experience in technology marketing, marketing operations, or equivalent role.

    Knowledge and experience supporting a wide range of marketing tactics including Lead generation, Web, SEO/SEM, social media and events.
    You will have strong analytical skills and be metric driven with experience in developing marketing metrics.

    With strong understanding of marketing operations and campaign management and experience with list management, lead scoring, nurturing, cleansing, segmentation and targeting.

    Experience with HTML, omnichannel activities (SMS/WhatsApp messaging, Web Messaging, Bots etc.) In addition, you will have experience working in a multicultural environment, a team-player, flexible and pro-active.

    Fluent in English (French or Spanish is an asset).
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