- To create a Content Development Plan which addresses the recruitment marketing needs of the University, taking into account general and targeted needs.
- To develop visual content including video and photographs, which tell the University story and which comply with and support the University Corporate Identity.
- To creatively develop content to support University recruitment marketing campaigns ensuring that they reach and engage their target audience and tailor such content for use across different mediums including online and print.
- To build close working relationships with colleagues in communications, recruitment and international to develop content to support and underpin their areas of work.
- To work with alumni colleagues to develop a plan and content related to alumni and their successes and experience of Bangor University.
- To input to the University content asset library.
- To manage external agencies employed to deliver services which contribute to or utilise brand related content.
- In all cases to develop content in Welsh and English ensuring a 'Welsh First' approach to all Welsh versions and not simply translating the English version into Welsh.
- To undertake research into target audience content needs and how different types of content and messages are received and interpreted and present findings to senior managers.
- To manage budgets and staff as may be assigned from time to time.
- To be actively engaged with the Higher Education sector and to be regularly monitoring the activity of competitors to understand Bangor's position within its market and target content development accordingly.
- To support the Clearing process as part of the wider recruitment team.
- Provide cross-section support on events and activities in relation to UK recruitment and widening participation, including attending open and offer holder days, UCAS fairs and delivering presentations where required. This may involve staying away from home and will involve working some evenings and weekends.
- The post holder will be expected to participate in performance review and developmental activities.
- The post holder will be expected to comply with the University equal opportunities policies, Dignity at Work and Study Policy and the University's Welsh Language Policy and the Welsh Language Standards.
- The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions.
- The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
- The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.
- Educated to degree level in a related subject or equivalent relevant experience and/or qualification.
- Evidence of continuing professional development
- Previous experience in a content development role with evidence of significant positive impact on awareness and understanding of the brand.
- Experience of developing content for use across multiple channels and which is targeted effectively at the audience.
- Experience of developing content specifically for the Welsh speaking market. · Experience of writing content in a variety of formats including long narrative and short sound bites.
- Experience of creating video and photographic content for use across a variety of media and platforms.
- Experience of directing photographic and video shoots for use in high quality productions/publications.
- Experience of managing creative production and design agencies.
- Experience of setting up and running systems for the storage and management of content.
- Experience of student recruitment in a HEI context.
- Experience of content development in a large complex organisation.
- Experience in a similar role within higher education.
- Organised, able to manage projects on time, on budget and exceeding targets.
- A creative and innovative thinker who can have great ideas and deliver them.
- Able to identify potential stories and content and make the most of it across multiple channels.
- Able to build internal relationships and to work collaboratively across different areas of the University.
- Ability to use market intelligence and data to support the development of brand marketing activity.
- Able to work independently and as part of a team.
- Excellent communications and influencing skills.
- Experience of handling difficult negotiations both internally and externally.
- The ability to speak and write Welsh fluently in a wide variety of situations is essential for this post.
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Senior UK Recruitment Marketing Officer - Bangor, United Kingdom - Bangor University
Description
Job Number
BU03448School/Department
UK Recruitment and AdmissionsGrade
7Contract Duration
permanentResponsible to
UK Recruitment Marketing ManagerPurpose of the Job
This content will include written narrative, long and short, video and photography.
It will need to be designed for use across a variety of on and offline media and it will need to be adapted and tailored to target specific audiences.
The role will be key in supporting the University to raise awareness of who and what Bangor University inside and outside Wales, making it relevant for a Welsh, English and wider UK audience.
The postholder will need to be engaged with other areas of the Directorate including communications, recruitment, international and alumni, to support and integrate with their aims and objective
Main Duties and Responsibilities
Other Duties and Responsibilities
Person Specification
Qualifications/Training
Essential
Desirable
Experience/Knowledge
Essential
Desirable
Skills/Abilities
Essential
Desirable
Other
Essential
General
We are a member of Advance HE's Athena SWAN Gender Equality charter and hold a Bronze award in recognition of our commitment to and progress towards gender equality within the University's policies, practices, and culture. We are proud to be a Disability Confident employer.
All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.
All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.
