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    Web Product Analyst - Greater Manchester, United Kingdom - UK TOTE GROUP

    UK TOTE GROUP
    UK TOTE GROUP Greater Manchester, United Kingdom

    1 week ago

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    Description
    Are you a passionate product analyst looking for a new opportunity to join a growing Business Intelligence team?

    The Tote Business Intelligence team was established in 2021 and has made significant progress rolling out a BI strategy that puts data at the heart of decision making.

    We are now looking to expand our team as we move into the next phase of our BI strategy with the addition of a product analyst to lead the product analytics of customer behaviour and navigation of our digital platform and products.

    Reporting into the Head of BI your focus will be to deliver analytic support to the product and engineering teams to drive change in the way we research and identify new initiatives and track and asses the performance of initiatives delivered.

    We are looking for an independent thinker with strong product analytics skills and the ability to confidently present data backed feedback to stakeholders to support the prioritisation of our product roadmap.

    Lead on the delivery of product analytics to key business teams ensuring that expectations are managed Lead on the development, implementation and maintenance of the Tote digital analytics standards, methodologies and deployment of appropriate tools e.g.

    Adobe Suite, Google Analytics across multiple digital channels, e.g. implementation, tag management, tracking, data layering
    Adopt best practice analytical methodologies and frameworks using Google Anlytics and Google Tag Manager (implementing tagging, creating journey flows, AB testing, pre vs post analysis)
    Work to establish A/B testing of product feature releases, analysing the performance to inform ongoing product design
    Coach and train business stakeholders so that they become more data literate and self-sufficient on existing BI data products
    Support the BI Transformation project acting as requirements lead for product and digital analytics projects ensuring key data points are defined and incorporated into the data platform

    The Tote are racing's most popular pool betting operators and can be found online and across many racecourses in the UK and Ireland.

    We're passionate about all things racing, we love the sport and it's in our DNA. Using best-in-class technology, digital innovation, and customer engagement, we are developing the Tote reaching new audiences with innovative products.

    Our headquarters in Wigan is the main hub for our team of over 200 innovative and ambitious experts dedicated to delivering our vision of providing the best betting experience for racing fans.

    2/3 days per week onsite.

    A full induction, on the job training and development plan will be put in place for anyone who joins the team.

    We are looking for candidates with proven knowledge and expertise in Google Analytics and other digital tracking tools and are confident working with high levels of autonomy against an agreed set of priorities and objectives.

    Proven hands-on experience building out digital analytics tools from the ground up (e.g. Experience with Power BI, packages (Python, R), and writing SQL would be an advantage (this is how most of our non-product/digital insights are created)
    Ability to interpret data and drive business conclusions

    At UK Tote Group we are proud to offer our employees more than just a job, our employees are very important to us and we like to recognise all the hard work they do with our rewards and benefits packages in addition to your basic salary.

    Bonus scheme
    Company Shares Option Plan
    Contributary pension scheme
    Life insurance (4 x basic salary)
    Simply Health Cash Plan
    Holiday entitlement (33 days inclusive of bank holidays)
    Study Support and opportunity for progression and development
    Confidential 24/7 365 employee assistance helpline
    Agile and collaborative office environment with free parking, fruit, biscuits, and drinks
    Regular social events, charity events and volunteering opportunities

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