- Developing user and buyer personas
- Researching the market to learn the competitive environment
- Working with the marketing team to create materials that highlight product features and benefits
- Training the sales teams on articulating the products' benefits to prospects
- Assist with the creation and delivery of demand creation initiatives to generate awareness of the value propositions across KCS product range
- Work with appropriate teams to develop high-level sales tools (such as case studies, references and white papers or event support for the regional marketing teams)
- Working with the marketing team to create materials that highlight product features and benefits
- Internal announcements to the regional teams to ensure new information is released in a timely manner
- Ensures all new materials and release information are available
- Working from the agreed product release plan, collaborate with the appropriate teams to prepare a range of sales tools in preparation of product launches, which will vary depending on the product
- Value proposition – Lead how to develop and write a strong value proposition and articulate why it is beneficial to our target market and potential customers
- Degree educated in, marketing, product development or a business-related field
- A blend of marketing finesse, strategic thinking and product understanding
- Strong written and verbal communication skills to effectively convey product value propositions to both internal and external audiences
- Ability to understand technical software products and translate feature sets into value for customers
- Collaboration; work closely with cross-functional teams such as product development, sales, marketing and customer support to align with over all business goals and strategy
- Bring creative ideas for product positioning, messaging and promotional campaigns that stand out in the market
- Proficient in data analysis to measure the success of content strategy, understand customer behaviour and make informed recommendations and decisions
- Ability to quickly grasp and understand the features and benefits of our products to be marketed focussing on unique selling points
- Previous experience in product marketing, especially in a product-focused role
- Familiarly with the ERP industry and the target audience
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Global Product Marketing Manager - Hungerford, United Kingdom - Kerridge Commercial Systems
Description
"At KCS we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
As product marketing manager (PMM) you will tell product's story to the market. The PMM's job is to understand the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. It shall create white papers, case studies, benchmarks, brochures all utilised to support the value proposition. You will work closely with other product and marketing teams to support specific new product releases. In addition, you'll assist with the development of innovative marketing initiatives designed to support the sales team.
Key Responsibilities:
Product marketing for existing solutions
Create and develop the toolkit available to further support product sales of existing products and ensure updates are made in a timely manner:
Support New Product releases
Key Requirements:
Company Info
Kerridge Commercial Systems (KCS) is the market leader in developing and delivering fully integrated business management solutions for distributors, suppliers, resellers, wholesalers and merchants. Our mission is simple: to design, implement and support high performance systems that enable our customers to source effectively, stock efficiently, sell profitably and service competitively.
Equal Opportunities
KCS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires us to adjust the recruiting process please do advise us when contacted.
