Paid Social Media Executive - Harwell, United Kingdom - Ariat Europe Ltd

Ariat Europe Ltd

Verified Company

Harwell, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

No Agencies Please

Job Purpose

To create, plan and execute the Ariat Europe paid social media and influencer strategy to build full funnel traffic to conversion process.
Manage the paid social content calendar, with an ongoing test and learn approach to maximise social performance and ROAS.
Analytics to identify trends in terms of engagement and conversion, and to ensure content is relevant and effective.
Engage with the marketing team to ensure consistent timing of key stories/messages across all our platforms. Dedicate an agreed budget for upper funnel awarenessbased activity.
Drive traffic to the agreed KPI and beyond.

Key Accountabilities

Social Media

Oversee the paid social media campaign process from overall planning to campaign setup, execution and optimisation, ensuring content adheres to brand guidelines at all times.
Manage the agreed budget and react to incremental opportunities.
Work across the team and agencies to maximise retargeting opportunities.
Use engaging content/imagery to be utilised across all our social platforms.
Ensure Ariat's brand and reputation are positively enhanced by social media activities; actively responding to customer feedback issues via public and private posts.
Keep up to date with what other brands are doing to ensure our content cuts through all the noise and constantly moves forward and stays ontrend.
Identify new tools and platforms as they become available, assess relevance for Ariat and react accordingly.
Work closely with our marketing team to ensure upper funnel paid activity aligns with our key campaigns.
Regular US social (digital) team catch ups to ensure alignment and shared insights.
Support Ecom manager and Senior Digital Marketing Exec with other duties as required.

Reporting

Produce a monthly social report to include highlights on spend vs ROAS and detailed understanding of regional and category campaigns.
Produce regular reports and communicate results to teams to create transparency and visibility into the progression of the social media strategy.
Any other ad hoc duties as required

All employees are required to read, understand and comply with all company policies and procedures. In addition, all employees must comply with current working practices as communicated via line management.

Qualifications, Skills, Knowledge and Attributes Required

Skills, Knowledge and Experience

3 years+ relevant experience. Preferred in a sports, lifestyle, fashion brand or similar channel
Marketing qualification
Excellent knowledge of social media platforms from a B2C perspective.
Strong communication, interpersonal and teamwork skills
Knowledge of paid channels and advantage+ marketing.
Strong eye for imagery and photography to build suitable content for all platforms.
Organisation, planning, time management and prioritisation
Deadline focused.
European campaign management experience an advantage.

Attributes

Selfmotivated
Flexible
Determined
Personal drive
Results orientated
Integrity and strong business ethics
Passion for product

Required equipment
Laptop which will be provided

Key Results Required
100% delivery of departmental tasks and individual responsibilities

100% delivery of KPIs as identified via Successfactors