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    Marketing Senior Manager - London, United Kingdom - Grant Thornton

    Grant Thornton
    Grant Thornton London, United Kingdom

    Found in: Talent UK C2 - 2 days ago

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    Full time
    Description

    Job Description

    :

    Senior Marketing Manager – Insolvency, Forensics & Restructuring

    NEW GROUND WON'T BREAK ITSELF.

    Every day our teams help people in businesses and communities to do what is right and achieve their goals.

    As the Marketing Lead for the Insolvency, Forensics & Recovery (IFR) business,you'll bring together the marketing team aroundits practice areas, market access points and channels to drive profitable growth. You'll do this through the development and implementation of a clear marketing strategy and plan, and leading the team to deliver it effectively and efficiently.Central to success of this role is alignment to the IFR client development team, senior stakeholders, and the Firm's central markets and clients' resources.

    We're happy to talk flexible working and consider reduced hours and job shares, we'll support you to balance your work and life.

    A look into the role

    As the Marketing Lead for our Insolvency, Forensics & Restructuring team you will:

  • Work with IFR leadership to develop a marketing strategy and programme that is aligned to the key priorities of the business strategy for the IFR business and for the Firm.
  • Support each of IFR's practice areas and stakeholders in defining and articulating their client propositions, working closely with the Firm's well-defined brand pillars
  • Co-ordinate the practice areas' go to market strategies and efforts through aligning them to IFR's 8 market access points / channels, with a focus on the Lawyer channel as a key driver of growth
  • Work closely with IFR's client development team, ensuring that the marketing strategy supports the business development strategy and priorities
  • Lead and develop the IFR marketing team, aligning to agreed objectives
  • Develop and lead the implementation of digitally focussed marketing initiatives and continuous improvement to marketing assets and materials to enable the BD team and business in the market
  • Ensure clear KPIs are in place to measure ROI, and to enable evolution of the go to market programme, with focus on the most impactful activity in the market
  • Manage supplier and third party relationships where related to sponsorships and brand alignment in support of the go to market strategy.
  • Work collaboratively with other Service Line, and Firm wide marketing teams to ensure a joined up approach to market, and is part of a broader Service line marketing team and community.

    • Knowing you're right for us

    Joining us as a Marketing Lead, the minimum criteria you'll need is to be educated to degree level or equivalent and hold a marketing qualification i.e. CIM Post-Graduate Diploma if not part of degree education.

    It would be great if you had some of the following skills, but don't worry if you don't tick every box, we'll help you develop along the way.

  • Proven track record of marketing in a similar organisation, preferably with experience of the legal environment (law firms / barrister chambers etc)
  • Demonstrable strategic marketing experience including developing go market strategies around content, digital, events and brand
  • Experience utilising all marketing and BD channels to reach both an intermediary and 'direct to corporate' audience
  • Strong communication and influencing skills
  • Proof of strong stakeholder management and relationship building with senior stakeholders
  • Strong project management experience

    • Knowing we're right for you

    Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

    Our open and accessible culture means you'll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That's why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.

    Beyond the job

    Life is more than work. The things you do, and the people you're with outside of work matter, that's why we're happy to look at flexible working options for all our roles, and we'll always do our best to keep your work and life in balance.

    The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you'll be giving back to society. It's that drive to do the right thing that runs through our every move, grounded in our CLEARR values – Collaboration, Leadership, Excellence, Agility, Respect and Responsibility.

    We're looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what's right, for the firm, our clients, our people and themselves. It's how it should be.

    #LI-KS

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