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Millions of musicians, fatigued by the algorithms of traditional social media, are turning to the community-first platform. But how does it work? And how do you get the most out of it?
This article is part of Water & Music founder Cherie Hu's guest-edited month of June, featuring specially curated content exploring new possibilities in music and tech.
How we speak to each other on the internet is changing. As the chaos and toxicity of social media continue to drive users away, "community" has become the buzzword du jour—representing a shift from top-down, platform-centric, one-to-many communication to horizontal, organic, peer-to-peer relationships. For artists, promoters and labels, social platforms can be a mental and financial drain: countless hours invested in building an audience you don't own, on platforms dictated by an opaque and ever-changing algorithm. That lack of authentic connection has led many users to look elsewhere to develop a safe space with meaningful relationships and interactions. For 140 million monthly users and counting, that elsewhere is Discord.
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How to Use Discord as an Artist · Feature ⟋ RA
Millions of musicians, fatigued by the algorithms of traditional social media, are turning to the community-first platform. But how does it work? And how do you get the most out of it?
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