Improve online reputation and customers reviews

How to Quickly Improve Online Reviews, Ratings, and Reputation

As alluring as your company’s marketing efforts may be, you need favorable customer reviews to establish your brand’s reputation and generate more revenue in an already competitive digital marketplace. Less-favorable reviews are not the end of the world and can give a fair and transparent representation of your business and reinforce trust – but too many negative reviews can be devastating.

95% of Consumers Read Online Reviews Before Buying

What was the last important purchase you made?

Now think about your decision-making process. There’s a fair chance you encountered a positive online review supporting your decision to buy.

As kids, we are rightfully taught not to trust strangers – yet in adulthood, we absolutely trust the opinions of strangers when it comes to our purchasing decisions – even as much as we trust personal recommendations from friends.

It’s a simple fact of modern life. Customers trust online reviews.

Did you know that you can legitimately and positively influence your own customer reviews? 

Great Ways to Improve Online Ratings and Reviews

It’s clear that online ratings and reviews play a significant role in shaping a company’s reputation – attracting more leads, more sales, consumer trust, and better search engine rankings.

So what can companies like yours do right now to stimulate more positive reviews and higher ratings?

Focus on Google Reviews and your Google Score

To no surprise, Google is the reigning champion of online review platforms – containing 73% of all customer reviews online – with a rating scale of one star (poor) to five stars (excellent). Anytime a customer searches for your company, one of the first things they will see is Google reviews.

Don’t forget other popular review sites such as Trustpilot, eKomi, and Trusted Stores (depending on your company’s location).

Reach out to happy customers and ask for a review

An excellent method to quickly generate customer reviews is by running an NPS survey:

• Capture customers’ NPS score at a particular point in the customer journey – on your site, via email, or both
• Create a segment for Promoters (customers who score 9 or 10 out of 10)
• Send a link by email and ask Promoters to leave an online review

This way, you enable customers with an already favorable opinion of your brand to leave a positive testimonial in a few clicks. Many companies use CX platforms like zenloop to accomplish just that.

Final Thoughts

Customers who give a Net Promoter Score (NPS) of 7 – 10 have a 24% higher Customer Lifetime Value and are more likely to leave a positive review online – and in the case of Internetstores a 62% higher repurchase rate.

By using NPS and zenloop to drive reviews, you can make it effortless for customers to share their experiences online — while isolating and recovering unsatisfed customers for follow-up win-back measures before they spread negative word of mouth.

And remember, many customers, especially those with good experiences with your brand, don’t even think about giving your company a review.

So give your customers a gentle nudge, and ask.

If you don’t ask, you’ll never know.