How to Conquer Dashboard Fatigue

People have a love/hate relationship with dashboards. 

Some say they’re dead (not the case), others can’t live without them. 

Done right, they can be invaluable, done wrong they can be too time-consuming. One thing is for sure, there are too many dashboards with too much information, and it can be tiring keeping up with all the data.

What is Dashboard Fatigue?

The result is a headache and numbness from spending too much time staring at useless dashboards trying to decipher the content. Not only does this overexposure lead to fatigue, dashboards done wrong lead to many other problems – for you personally, and for your business goals.

Why is Dashboard Fatigue a Problem?

1. Dashboards take time & and effort:  

Up to 8 hours a week are spent searching and gathering information.

2. Not everyone can understand data: 

Dashboards are great if you speak the language, but not everyone does.

3. It’s frustrating when you can’t see the information you need: 

Employees often turn to excel when they can’t find what they’re looking for in dashboards.

4. Information presented in dashboards is not always relevant to our goals:

62% of organizations are not confident with their own customer insights data.

5. Dashboards don’t tell the whole story

Standard dashboards often don’t link to actions, making it difficult to turn customer insights into actionable steps.

Overcoming Dashboard Fatigue

Dashboard fatigue and the inability to shift focus towards action is a universal problem, so companies should consider thinking differently about the role of data visualization in the analytic landscape – because right now, dashboards alone can’t solve key business problems.

When it comes to customer insights, we recently asked customer experience professionals to voice their main wishes, with the most popular answer being:

“To have access to a single dashboard that represents a single source of truth for BI data.”

Now imagine looking at fewer dashboards, better curated to your goals and with the proper context to make actionable decisions instead of dozens of dashboards with hundreds of different use cases and the wrong context to guide you further.

Sounds like a possible remedy.

Read the original on zenloop / blog